Collaborative copywriting, confidence and accountability for small business owners just like you.

Copywriting courses with Emma McMillan

Copy coaching and copywriting courses (coming soon!) for small business owners, freelancers and in-house marketing professionals

Let’s build your writing confidence – together.

Good copy is powerful. It connects, engages and converts your ideal audience – fundamental for small business success. But when it comes to copywriting, skills are just the beginning. As your copy coach, I’ll also guide you to develop your confidence, tone of voice and sustainable writing habits so you take action!  

Copy coaching and copywriting courses (coming soon!) will support you to:

  • Become a better writer and thought articulator
  • Build confidence to clearly communicate your key messages and value to your audience
  • Write with clarity, purpose and a plan 
  • Develop your writing style, voice and way – one that truly reflects you
  • Save money in the long term by investing in your own skills.

Whether you’re based in Melbourne like me or internationally, we can work together. And no matter where you are on your writing journey, I’ve got you.


Copywriting courses and coaching
Copywriting courses for small business
DIY copywriting courses
Emma McMillan copywriting courses and coaching

Meet Emma McMillan


I believe everyone can write better. Including you. That’s why, rather than do it for you, I’m here to help YOU build your copy skills and confidence through copy coaching and copywriting courses. I bring 12 years of teaching experience to the table, plus seven years of running a successful copywriting business. This means I understand how people learn, as well as the realities of small biz life. It’s a pretty unique skill set and I’m running with it. Want to join me?

Copy coaching on the Not Just About Copy podcast

The Not Just About Copy Podcast

with Emma McMillan

Not Just About Copy is a podcast to help you write and communicate better. Inspiring conversations and solo coaching episodes will give you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.

I can now write what I really want to say… you’re the person everyone should have in their team.

I knew I wanted to work with you Emma, to share with someone who is not in the business. I just had to block out time for it. I found your feedback and explanation of the reasons behind it the most helpful part of the coaching process. As a copy coach, you really care, your comments were always on point and you’re curious. After sharing openly with you and not holding back, I can now write what I really want to say. You’re amazing at what you do, Emma. You’re the person everyone should have in their team. Thanks for everything.



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Copy curious? Let’s build your writing confidence – together.