Collaborative copywriting, confidence and accountability for small business owners just like you.

Hello! I’m your Melbourne-based copywriter turned copy coach.

Writing copy isn’t rocket science, so let’s do it together. It’s more fun that way, too.

Think you need a copywriter? If you’ve got zero time and some budget to play with, perhaps you do.
But maybe what you really need is a copywriting coach.

Sure, you could keep investing in fresh copy every time you need it. But when you factor in a website for your business, plus all your ongoing emails, blogs, socials, ad copy, product descriptions, grant applications…it can really add up. Not to mention that sinking feeling when the copy you get back doesn’t *quite* sound like you.

With copywriting coaching, you can get those copy skills for yourself, along with support, accountability and actionable feedback on your copywriting from a highly experienced copywriter. Think of it as a long-term investment in the success of your business.

Whether you’re based in Melbourne like me or anywhere around the world, we can work together.

book a discovery call

SERVICES

Website copy
audit

Not sure what you need yet? Start here, with a website copy audit for the insights you’re missing. I’ll deep dive into your current site and prepare a custom report, then we’ll jump on Zoom to debrief it. Easy as.

Audit my website

Copy coaching
(done with you)

Whip your website into shape (or get your new one off the ground) with 1:1 copy coaching or join the Co-writing Content Crew 8-week group program for copy skills, confidence, accountability and community as you write your small biz content. Yay!

Let’s write together

Website copywriting (done for you)

Still want to outsource your website? Can do. SEO website copywriting that humans – and Google – both love. Add a Tone of Voice Guide, lead magnet and welcome email sequence for the ultimate in elevated business copy.

Write my website please

Emma McMillan Melbourne copywriter and clear communications specialist

Meet Emma McMillan

TEACHER. COPYWRITER. COPYWRITING COACH.

I believe every small business deserves great marketing copy. By empowering you with copy skills, you’ll get the confidence you need to consistently connect with your audience. I bring 12 years of teaching experience to the table, plus six years of running a successful copywriting business. This means I understand how people learn, as well as the realities of small biz life. It’s a pretty unique skill set and I’m running with it. Want to join me?

GET TO KNOW ME BETTER

not just about copy podcast emma mcmillan

The Not Just About Copy Podcast

with Emma McMillan

This is a copywriting podcast, but it’s so much more than that. At its heart, this is a podcast all about connection. How we use words to connect with others, and the lasting impact words can have on us.

listen now

I can now write what I really want to say… you’re the person everyone should have in their team.

I knew I wanted to work with you Emma, to share with someone who is not in the business. I just had to block out time for it. I found your feedback and explanation of the reasons behind it the most helpful part of the coaching process. As a copy coach, you really care, your comments were always on point and you’re curious. After sharing openly with you and not holding back, I can now write what I really want to say. You’re amazing at what you do, Emma. You’re the person everyone should have in their team. Thanks for everything.

– MARIE NADAL SHARMA, COACH