Collaborative copywriting, confidence and accountability for small business owners just like you.

Copy coaching and copywriting courses (coming soon!) for small business owners, freelancers and in-house marketing professionals

Let’s build your writing confidence – together.

Good copy is powerful. It connects, engages and converts your ideal audience – fundamental for small business success. But when it comes to copywriting, skills are just the beginning. As your copy coach, I’ll also guide you to develop your confidence, tone of voice and sustainable writing habits so you take action!

Copy coaching and copywriting courses (coming soon!) will support you to:

Become a better writer and thought articulator
Build confidence to clearly communicate your key messages and value to your audience
Write with clarity, purpose and a plan
Develop your writing style, voice and way – one that truly reflects you
Save money in the long term by investing in your own skills.

Whether you’re based in Melbourne like me or internationally, we can work together. And no matter where you are on your writing journey, I’ve got you.

book a discovery call

WORK WITH ME – SERVICES

1:1 Copy Coaching - 3 month program

Learn to communicate in a way that connects with your audience – and feels good to you. Develop your tone of voice, copywriting skills, confidence and habits through a blend of coaching sessions, copy review and accountability.

Explore 1:1 Copy Coaching

Bite-size: LinkedIn Profile Coaching

Stand out and clearly communicate your personal brand on LinkedIn – with a clear, concise and compelling profile that actually sounds like you. Develop key messages you can get behind and a bio you’re proud to share.

Explore LinkedIn Coaching

Not Just About Copy: The Community

A supportive copywriting membership for small business owners and freelancers craving accountability, like-minded community and a good ol’ dose of copy confidence.

Explore the Membership

Emma McMillan copywriting courses and coaching

Meet Emma McMillan

COPY COACH. EDUCATOR. PODCAST HOST. CONNECTOR.

I believe everyone can write better. Including you. That’s why, rather than do it for you, I’m here to help YOU build your copy skills and confidence through copy coaching and copywriting courses. I bring 12 years of teaching experience to the table, plus seven years of running a successful copywriting business. This means I understand how people learn, as well as the realities of small biz life. It’s a pretty unique skill set and I’m running with it. Want to join me?

GET TO KNOW ME BETTER

The Not Just About Copy Podcast

with Emma McMillan

Not Just About Copy is a podcast to help you write and communicate better. Inspiring conversations and solo coaching episodes will give you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.

listen now

I can now write what I really want to say… you’re the person everyone should have in their team.

I knew I wanted to work with you Emma, to share with someone who is not in the business. I just had to block out time for it. I found your feedback and explanation of the reasons behind it the most helpful part of the coaching process. As a copy coach, you really care, your comments were always on point and you’re curious. After sharing openly with you and not holding back, I can now write what I really want to say. You’re amazing at what you do, Emma. You’re the person everyone should have in their team. Thanks for everything.

– MARIE NADAL SHARMA, COACH