Copy confidence and accountability for small business owners and in-house teams.


Copy coaching and copywriting courses for small business owners and in-house marketing professionals
Let’s build your writing confidence – together.
Good copy is powerful. It connects, engages and converts your ideal audience – fundamental for business success. But when it comes to copywriting, skills are just the beginning. As your copy coach, I’ll also guide you to develop your confidence, tone of voice and sustainable writing habits so you take action!
Copy coaching and copywriting courses will support you to:
- Become a better writer and thought articulator
- Build confidence to clearly communicate your key messages with your audience
- Write with clarity, purpose and a plan
- Develop your writing style, voice and way – one that truly reflects you
- Save money in the long term by investing in your own skills.
Whether you’re based in Melbourne like me or internationally, we can work together. And no matter where you are on your writing journey, I’ve got you.
WORK WITH ME – SERVICES

Meet Emma McMillan
COPY COACH. EDUCATOR. PODCAST HOST. CONNECTOR.
Everyone can write better, including you. I’m here to help you build your copy skills and confidence through copy coaching and copywriting courses. I bring 12 years of teaching experience to the table, plus seven years of running a successful copywriting business. This means I understand how people learn, as well as the realities of life in business. It’s a pretty unique skill set and I’m running with it. Want to join me?
It’s been a transformative investment in my business
Seriously, Emma, what you’ve created here is so special. You’re a fantastic teacher and copywriter, a brilliant business brain, an empathetic listener, and the best cheerleader. I am still a little stunned at how much we managed to achieve during our time together. It’s been a transformative investment in my business, and I couldn’t recommend you more highly.
– HELEN DEHEN, HYDORA LANE COMMUNICATIONS

JUST SOME OF THE CLIENTS I’VE SUPPORTED SINCE 2016
