Collaborative copywriting, confidence and accountability for small business owners just like you.

Introducing copy coaching for curious individuals & teams

Let’s build your writing confidence – together.

Good copy is powerful. It connects, engages and converts your ideal audience – fundamental for small business success. But when it comes to copywriting, skills are just the beginning. As your copy coach, I’ll guide you to develop your copy skills, along with your confidence mindset, self-expression and sustainable writing habits.

Working with a copywriting coach will support you to:

Become a better writer and thought articulator
Build confidence to clearly communicate your key messages and value to your audience
Write with clarity, purpose and a plan
Develop your writing style, voice and way – one that truly reflects you
Save money in the long term by investing in your own skills.

Whether you’re based in Melbourne like me or internationally, we can work together. And no matter where you are on your writing journey, I’ve got you.

book a discovery call

WORK WITH ME – SERVICES

1:1 Copy Coaching (3/6 months)

Learn to communicate in a way that connects with your audience – and feels good to you. Develop your tone of voice, self-expression, copywriting skills and unique writing process.

Explore 1:1 Copy Coaching

Bite-size: LinkedIn Profile Coaching

Stand out and clearly communicate your personal brand on LinkedIn – with a clear, concise and compelling profile that actually sounds like you.

Explore LinkedIn Coaching

Co-writing Content Crew

A live 8-week online program for small business owners and others who want to write better copy. Part group coaching, part mentorship, all community.

Explore the Crew

Emma McMillan Melbourne copywriter and clear communications specialist

Meet Emma McMillan

COPY COACH. TEACHER. GUIDE.

I believe everyone can write better. That’s why rather than do it for you, I’m here to help you write better copy for your business. I bring 12 years of teaching experience to the table, plus seven years of running a successful copywriting business. This means I understand how people learn, as well as the realities of small biz life. It’s a pretty unique skill set and I’m running with it. Want to join me?

GET TO KNOW ME BETTER

not just about copy podcast emma mcmillan

The Not Just About Copy Podcast

with Emma McMillan

This is a copywriting podcast, but it’s so much more than that. At its heart, this is a podcast all about connection. How we use words to connect with others, and the lasting impact words can have on us.

listen now

I can now write what I really want to say… you’re the person everyone should have in their team.

I knew I wanted to work with you Emma, to share with someone who is not in the business. I just had to block out time for it. I found your feedback and explanation of the reasons behind it the most helpful part of the coaching process. As a copy coach, you really care, your comments were always on point and you’re curious. After sharing openly with you and not holding back, I can now write what I really want to say. You’re amazing at what you do, Emma. You’re the person everyone should have in their team. Thanks for everything.

– MARIE NADAL SHARMA, COACH