About freelance Melbourne copywriter Emma McMillan

Hi there! I’m Emma McMillan.

Educator, copywriter, copy coach and podcast host.

I believe every business – small and large – deserves great copy. 

As your copy coach, I empower you with the skills, confidence and accountability you need to connect authentically – and consistently – with your audience. A former teacher of 12 years, I’ve run my successful copywriting business since 2016. My unique skillset gives me a deep understanding of both how people learn and the realities of small business life.

As host of the podcast Not Just About Copy, I share a mix of conversations on words and language along with practical coaching episodes on how to write better copy.

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Tell me about you!

I’m a small business owner

Here’s how we can work together

  • Through 1:1 copy coaching, I empower you with the confidence to write better website copy – copy that connects and converts while sounding just like you.

  • Through group copy coaching program, the Co-writing Content Crew, you’ll get better copy skills, confidence and the accountability to write great marketing content.

  • Want done-for-you website copy? Limited spots are available each year for service-based businesses only.

I work for an organisation

Here’s how we can work together

  • Through my group copy coaching program, the Co-writing Content Crew, I support members of your team to upskill and build their copy confidence to write great content for your organisation.

  • Want a bespoke copywriting workshop or session for your team? Let’s chat.

I’m a copywriter

Here’s how we can work together

  • Through 1:1 copy coaching, I empower you with the confidence to write your own website copy – no easy task! All served up with a side of small business mentoring.

  • Through group copy coaching program, the Co-writing Content Crew, you’ll improve your copy skills and uplift your confidence, all with a supportive community by your side.

WHAT LIGHTS ME UP – MY BRAND VALUES

These things are important to me. If they also resonate with you, we could be a great fit.

Courage

I challenge myself and others to be courageous in business and in life. I get a kick out of saying yes to things that scare me a little bit. It’s how I grow.

Learning

I evolved careers from education to copywriting and copy coach to learn new things. I continue to upskill and expand my thinking – and I’ll never stop.

Connection

I love connecting with people, connecting people to others and connecting ideas. I work best when client work is relational, not purely transactional.

Sustainability

I want a business that goes the distance, so boundaries are important. My weekends and evenings are for friends, family and ‘me’ time. Full stop.

Creativity

If I don’t make time to play, write and explore for myself, I can’t do my best work for clients. Creativity begets creativity – the more you do, you more the want to do and it’s a beautiful thing.⁠

And in line with boundaries, we may not be the right fit for each other if:

  • You’re not ready for a collaborative copywriting process
    I’ve done some very transactional copywriting work in the past. But, here’s the rub. That’s not the best way to get a great outcome – for you or for me. Whether I’m your copy coach or copywriter, the process is always collaborative. This means being fully invested in the process with both your time and energy so you can get the most from it.

  • You’d rather outsource all your copy
    Sure, you could pay a copywriter each time you needed a piece of copy, but this can really add up. By working with a copy coach instead, you’ll get the copy skills and confidence you need to DIY and more money in your pocket down the track. Win-win. (If you’re dead-set on outsourcing, I do hold a small number of done-for-you website copywriting spots each year. Let’s chat to see if this is right for you.)

  • You expect round-the-clock support
    It’s very important to me that I carve out time for rest, creativity and time with my family and friends. For this reason, I don’t work outside of business hours (except by arrangement with overseas clients). When we start working together, you’ll get very clear expectations upfront so I can show up for you as the very best version of me.

About Emma McMillan - freelance Melbourne copywriter

About Emma

Once upon a time…

I got my degree in Creative Writing. And then, like many creative professionals, I struggled to see how this translated into a paying job. Enter two further qualifications, Dance and Business Management then a Diploma of Education. As I look back now, it’s easy to see how each step has led me to where I am today. Ah, the wisdom of hindsight.

Back to my first teaching job. Year 9 Drama with a room full of 15-year old boys.
This taught me very quickly how to grab my audience’s attention and sustain it.

I directed, choreographed and produced numerous school productions over 12 years.
This was the most intense project and stakeholder management of my career. I also helped so many student performers ‘show up’ courageously to connect with their audience.

I gradually added more English classes to my teaching load.
To be able to talk about language and the power of words with young people all day – pretty ace.  

Yet over the years, I craved a change. I loved teaching, but the administrative load became a real energy suck. I felt there was something else in the wings for me. And eventually, my skillset led me back to a career in words – where I first began. 

But how to make it happen? Cue maternity leave. In 2016, both my son and my business were born. And here we are. 

Now I get to spend my days helping small businesses and teams grow their copy confidence and audience connection by getting clear about what to say and how to say it. How lucky am I?!

When I’m not working with clients, you can find me on the yoga mat, Sunday batch cooking, enjoying a glass of Pinot with family and friends or puzzling with my 6-year-old.

Emma supported me to learn through the copy coaching process

I was looking for copywriting support as I lacked the confidence to be able to write in a style that is compatible with our product. Copy coaching felt like a no brainer. I could have hired someone to write copy for me. The downside would have been that I would have had to accept their approach and their style. Through our copy coaching sessions, I learnt a lot about how to succinctly bring the copy to life and how to better order my thoughts. Emma just didn’t write the copy. It was a coaching process and she supported me to learn as I drafted the copy. Emma is talented, calm, able to see the bigger picture and incredibly easy to work with. She always sees the positive and gives constructive feedback sensitively. Emma is a gem – a great writer and coach.

– CHAR WEEKS, SECURE MY TREASURES

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