emma mcmillan copywriter melbourne

I’m a freelance Melbourne copywriter who helps established businesses, teams and agencies reduce overwhelm, develop clarity and show up consistently. I do this by developing great quality content that helps you connect confidently with your audience. I’m also trained in SEO, so you’ll get a visibility boost with copy that both humans and Google love.

I’m in my happy place writing copy for: 

  • Established businesses who are growing, scaling or changing direction, need brand clarity or outsourced copy support.

  • Marketing teams, especially those in education and edtech.

  • Communications teams, such as in local government and health.

  • Marketing and design agencies.

Depending on your circumstances, we can collaborate on a one-off project, a series of copy jobs or play the long game with a retainer agreement.

Through 1:1 copy coaching, I also help small business owners, newer copywriters and VAs grow their confidence and boost their DIY copy game.

HOW I WORK

It can be hard to find the right freelance copywriter, especially if you don’t know exactly what you need. Or if you’ve been burned before. (Ouch!) Maybe you just don’t understand how the process works. Don’t worry! I’m here to answer all your curly questions and put your mind at ease.

In fact, we’ll jump on a phone call before kicking off any project together. This way, we can make sure our partnership is a good fit – for both of us. I won’t take on a project that’s not in my wheelhouse; instead I’ll happily refer you to someone in my trusted network.

Here’s a general guide to the stages of each project:

Complete the contact form

Use the contact form to tell me about what you need. We’ll then jump on a call and chat further to see if we’re a good fit to work together. If yes – yay! – I’ll shoot you through a detailed project proposal including your quote, a suggested timeline and my Ts & Cs.

Sign the proposal

I’ll also send through a commencement invoice (50% for jobs over $500, 100% for jobs under $500). Once you’ve paid, consider your project locked in and I’ll book in your briefing.

We’ll chat

We’ll meet – over the phone or on Zoom – and go through the ins and outs of your project then you’ll send me on my way.

I’ll delve into the research stage

I’ll find out everything I need to know about your business, your audience’s pain points and how you solve them. During this time, I’ll check in with you to confirm I’m on track and ask any further questions.

I’ll write your copy

I’ll then send you the first draft of your copy for feedback. This is your chance to make sure we’re on track and the tone sounds just right. In case we need it, I also offer two rounds of revisions and a final proofread.

We’ll finalise the copy

I’ll send you the final version of your copy, along with sign-off and ask you for some kind words in a testimonial.

The copy and copyright is yours

You’ll get an invoice for the final 50% at project sign-off, or two weeks after I deliver your first draft, whichever happens first. Once you’ve paid the balance, the copy and copyright is all yours. Happy days!

WHAT LIGHTS ME UP – MY BRAND VALUES

Courage

I challenge myself and others to be courageous in business and in life. I get a kick out of saying yes to things that scare me a little bit.

It’s how I grow.

Learning

I changed careers from education to copywriting to learn new things. I continue to upskill and expand my thinking – and I’ll never stop. Podcasts, books, give me more.

Connectedness

I love connecting with people and connecting ideas. I always did like dot-to-dots. I work best when client work is relational, not purely transactional.

Sustainability

I want a business that goes the distance, so boundaries are important. My weekends and evenings are for friends, family and ‘me’ time. Full stop.

And in line with boundaries, we may not be the right fit if:

  • You need your copy yesterday
    It’s important to me to do justice to each project and allow the time it takes to develop the very best nuanced words and ideas. If you’d love my best work, please let me know as soon as possible to get the ball rolling.

  • You want the cheapest price
    I love it when clients see the value of great copywriting. Hooray! I’m not the cheapest freelance Melbourne copywriter, or the most expensive. I offer excellent value, especially when you consider what the return on your investment could be.

  • You want to skip over the briefing
    Taking the time to understand you and your business is not a nice-to-have, it’s non-negotiable. Help me learn what makes you tick, your challenges and business goals. I know your time is precious – and a great briefing will save time in the long run.

emma mcmillan

About Emma

Once upon a time…

I got my degree in Creative Writing. And then, like many creative professionals, I struggled to see how this translated into a paying job. Enter two further qualifications, Dance and Business Management then a Diploma of Education. As I look back now, it’s easy to see how each step has led me to where I am today. Ah, the wisdom of hindsight.

Back to my first teaching job. Year 9 Drama with a room full of 15-year old boys. This taught me very quickly how to grab my audience’s attention and sustain it.

I directed, choreographed and produced numerous school productions over 12 years. This was the most intense project and stakeholder management of my career. I also helped so many student performers ‘show up’ courageously to connect with their audience.

I gradually added more English classes to my teaching load. To be able to talk about language and the power of words with young people all day – pretty ace.  

Yet over the years I craved a change. I loved teaching, but the administrative load became a real energy suck. I felt there was something else in the wings for me. And eventually my skill set led me back to a career in writing – where I first began.

But how to make it happen? Cue maternity leave. In 2016, both my son and my business were born. And here we are.

Now I get to spend my days helping businesses and teams get clear about their message and show up confidently in all their communications. From copy in the too-hard-basket to copy that connects with an audience, builds a brand and grows engagement. And I genuinely love it.

When I’m not working with clients, you can find me on the yoga mat, Sunday batch cooking, enjoying a glass of Pinot with family and friends or chasing my 4-year-old to put his shoes on.

Meeting Emma was
like finding a needle
in a haystack.

We had been searching high and low for an experienced freelance copywriter who understood our target audience and had the right skills to communicate our message effectively. Highly professional, Emma approaches every piece of copy with a positive attitude while juggling multiple projects across different areas of our business, even when we have short deadlines. Our website and all our customer communications now have a consistent tone of voice and professional language, thanks to Emma. Her services have become an integral part of our work and we barely write a sentence now without first consulting Emma. Highly recommended.

– JAMES & ANDREW, CLICKVIEW

Want to work together?

tell me about your project