No more crossing your fingers and hoping for the best

You’re at a busy agency and when you need copywriting, you can’t muck around. You need someone you can trust to run with your brief and deliver. You need to keep your client happy.

What if you had access to a familiar, reliable and utterly professional agency copywriter for project-based or ad hoc work?

Sounds like a no-brainer.

Agency copywriter Emma McMillan

You need timely copywriting that nails your client brief

Copy that successfully bridges the gap between strategy and design. You’re after an agency copywriter who can use their initiative, bring a broad skillset to the table and deliver on time, every time.

Wouldn’t it feel good to:

  • Get some of the day-to-day copy off your plate.

  • Get a fresh perspective on a project or a final objective look.

  • Brief a project and trust in the outcome.

That’s where I come in…


Here are some ways I can help your agency:

Develop a tone of voice (TOV) guide

Develop or implement an existing content marketing strategy.

Write marketing materials from SEO-optimised websites to social posts.

Emma is able to
work concurrently
with various teams

At Hoyne, many of our projects are rich and complex, and effective copy can bridge the gap between strategy and design. Always professional and considered, Emma is able to work concurrently with various teams in rapid-fire bursts to articulate the essence of campaigns into language that elevates our clients and shapes how people feel and act.


agency copywriter melbourne

Agency copywriting is perfect for

  • Time-poor agencies or those without an in-house copywriter who need regular or ad-hoc copywriting they can trust.
  • Agencies who’d love the flexibility and support of a remote team member.
  • Tackling those large documents or projects that have done the rounds internally and need fresh eyes, clarity or a final proofread.

Our work together could look like:

  • One-off project support
  • Half day bookings (4 hours + a 30-min call)
  • A retainer arrangement.

You can count on me to share the load

With a background in teaching, I spent more than a decade working in and leading teams. Since then I’ve worked as a remote team member or agency copywriter for clients in local government, corporate, edtech, higher education, health, NFP, design and more.

I’ve worked in-house and remotely with several Melbourne agencies, so I get it. I’m a natural with style guidelines, responding to shifting priorities and taking deadlines, well, deadly seriously.

For the reassurance of knowing your client’s copy is in capable hands, now’s the time to start the conversation.

let’s chat

Your questions, answered.

Yes please: things like education, health and wellness, professional services, architecture and design. No thanks: along the lines of financial services, tech, legal and IT. I’d be happy to refer you on, though!

If I had to pick one, I’d say long form is where I’m really in flow. Tone of voice guidelines, SEO website copywriting, case studies – you get the picture.

Like a lot of other copywriters, I don’t charge by the hour. Instead I charge per project for larger projects (once we’ve had a chat to nut out the brief) or you can book me for a half day – get in touch for my current rates.

Emma’s copywriting
has been invaluable.

When we need an extra hand with words, we always know we can rely upon Emma to deliver. Her ability to readily grasp the content, tone of voice and commercial goal of a brief has made her a valuable part of the team on many projects. A born communicator and natural collaborator, it’s little wonder she is in high demand.


Let me share the load

For the reassurance of knowing your client’s copy is in capable hands, now’s the time to start the conversation.

let’s chat