How to get daily gratitude actually working for you

I’ll be honest. I always thought daily gratitude was just a little bit woo-woo, even for me.

What I’ve discovered is that a little bit of gratitude, done right, helps me to feel thankful not just for the big things but also for the smaller ones. Admittedly, this is a recent addition to my daily routine, but one that’s helped me to start the day on a positive note.

It can be easy to get bogged down in the challenges of a freelance lifestyle, rather than embracing and celebrating the awesome bits. By carving out five minutes before I jump into my email or an important copywriting project, I'm choosing to start the day feeling uplifted, and with an I-can-conquer-the-world vibe.

grateful for a shelf of books

From zero to hero

So, how did I go from zero gratitude to a daily habit? I heard about a better way. I had a bit of Marie Forleo in my ears over January, as some of you probably did too. She shared her method, and it really resonated with me. Rather than merely listing everything you’re grateful or thankful for, you choose just one each day. But, this is where the magic happens. For that one thing, you list five reasons why. Let me give you an example.

Today I wrote that I’m grateful for my freelance life.

  1. It allows me flexibility, extra precious when I have a young child in my world.

  2. I can choose which sorts of clients I work with, based on whether it’s a good fit for both of us.

  3. I can work from home in my new office. Or a cafe if I fancy a change of scene. Or a library, or a coworking space. You get the idea.

  4. I can start my day with a strength training workout, which gets the creative juices flowing, and also leaves me more time in the evenings to hang with my family and friends.

  5. I can continue to grow professionally and personally, following my passions and unique areas of interest.

In this past week, I’ve expressed gratitude for my neighbourhood, my husband, my son, my business and fresh water. It’s a new practice for me, so I’m starting with the big and perhaps obvious choices. As I continue to explore it, day after day, it’s going to get me thinking more deeply about all the small blessings that surround me.

Small Blessings book Emily Brewin

Speaking of Small Blessings...a GIVEAWAY!

‘Small Blessings’ also happens to be the title of talented Melbourne author Emily Brewin’s second novel, out now with Allen & Unwin.

(In case you missed it, you can catch my interview with the inspiring Emily here).

I’m thrilled that I’ve got a copy of the book to give away. Oh, and another small blessing. A $100 voucher to use towards any of my copywriting services! (A new author bio or blog post, perhaps?)

For your chance to win both of these fab prizes, head to Instagram. But, be quick. The lucky winner will be drawn this Sunday night 10th Feb at 8pm. Good luck!

Part 2: Introvert? Here's How to Navigate Social Media.

Welcome to Part 2 of this series - why you need a social media presence if you’re in biz, and how on earth to cultivate one - from one introvert to another.

If you missed Part 1, check it out here first. It’s all about why you need social media for your business, even if frankly you’d rather poke your eyes out. I look at how to begin, outline several platforms and the differences between them. Today’s post is all about the c-word, content, helping you decide what to post, as well as how often, plus a bunch more tips and tricks. Enjoy!


Ok, but I don’t want to put myself ‘out there’ too much.

I’m not going to lie. Social media does require you to put some of yourself online. But, the good news is, you can choose how much. Now, before you rush to say, ‘I’ll never post a photo of myself on social media’, remember this. People buy from people. That’s in bold and italics for a reason! Truthfully, the more people can connect with you, the more they’re inclined to keep you top of mind and feel like they can relate to you and your business. So, think of popping a pic of yourself up as short-term pain for long-term gain.

You might decide not to include your partner, children or family in your business socials, which is entirely up to you. My family do appear in my copywriting biz socials, but I regularly reassess this decision.

Is it too soon to talk about professional photos to show you at your best? If the ‘people buy from people’ part resonated with you, some profesh piccies might be just what you need. I feel much more comfortable posting these sorts of shots than candid ones (which may be one of the reasons I’m yet to do a Facebook live! Baby steps, people...)

What type of content should I post?

In part, your content will depend on what type of business you have. Here are ten suggestions of the kinds of posts you could incorporate into a weekly content calendar (plenty more to come in my upcoming workshop!):

  • Advice about topics related to your industry

  • Anecdotes about your brand or business story

  • What you’re reading

  • Good advice you’ve received

  • Quotes or words of inspiration

  • Testimonials from happy clients

  • Shoutouts to other businesses or accounts you love

  • Anecdotes or stories about your local community

  • Explanation around your processes

  • Things you enjoy doing in your life outside of work

How often should I post?

There’s no need to worry too much about this in the beginning, especially if the current frequency is zero. You could start with once a week and build up from there. If you’re aiming to grow a healthy swag of followers, once or twice a day may be your goal. Be realistic, while acknowledging a certain level of commitment. You can post on the fly or, schedule in advance with a range of tools, whatever suits you best.

You’ve got this!

Gather a cheer squad of people around you who get what it’s like to be in biz. There are a whole bunch of us introverts hanging out online already. Once you’ve created your Facebook business page, for instance, join a few Facebook groups where other biz owners hang out. These groups can be a treasure trove of advice, and somewhere to feel part of a community, as well as a potential source of referrals and connections.

Remember that being on social media is a two-way street. As well as expecting people to interact with your page or account, you’re encouraged to do the same! You may even find you build some genuine connections by liking and commenting on other people’s content.

Lastly, know that very few people find the process of being online entirely comfortable. But, the benefits of being on social media for your business make it worth exploring.

A little reminder that this September I’ll be running a workshop for those of you who hear ‘social media’ and run for the hills. This will be a stripped-back, user-friendly chance for you to begin to build an online presence for your business and brand, with no experience necessary. You can register your interest in an upcoming workshop here. Be sure to sign up to my newsletter, so you don’t miss a thing. And, come and say hi on Facebook, Instagram and LInkedIn!


Introvert? Here's how to navigate social media.

So, you’re an introvert in business? Here's how to get started on social media in a way that’s not wholly terrifying.

If you’re someone with flourishing social media accounts or a little bit of a social addiction, this post is NOT for you! But, if you’re not on social media (but you know you should be) or you’re set up but not posting much yet, read on.

Whether or not your clients or customers actually find you via social media, it’s very likely they’ll take to the major platforms to check you, and your business, out. What will they see when they come looking?


Why do I need to get social?

  • You may have a business that’s doing well through word of mouth or referrals...but think about how much work you may have missed out on without a website or business social media profile for potential clients to check out?

  • For some people, putting themselves out there as the face of their business is tricky, but it's essential for marketing in 2018. All your competitors know it.

  • It’s much easier than you think. I’ll cover some simple tips to set you on your way.

But, I don’t know where to begin!

Perhaps it’s confidence or the desire for perfectionism that’s holding you back. The simple answer is, begin. The first step is not to worry about getting something perfect before popping it out for the public. Because, the truth is, every day you don’t have a social media platform working for you is a day you may miss out on new clients. And before you ask, a personal Facebook page doesn’t quite cut it, especially if it’s full of cute cat pictures or posts from 2014.

So which social platform/s do I need?

  • Ideally, more than one. Diversifying your marketing is the best way to attract your target audience. Ever heard the expression ‘Don’t put all your eggs in one basket’?

  • Think about where your target audience hangs out. Are they mostly on Instagram, Facebook, Twitter or LinkedIn? Pick at least two to focus on in the beginning.

  • Using the following basic questions, you can begin to build your customer or client profile. Consider their age, gender, hobbies/interests, work and family situation, income and geography.

  • Why would you put all your energy into creating an Instagram business account when your customer base is primarily aged 50+? Or a LinkedIn profile if your customers are mostly teens? The aim is to work smarter on social media, not harder.

How are the platforms different?

Facebook, Instagram and LinkedIn are a good place to start. Here are the differences between the platforms and the purposes of each.


Facebook has a vast user base (more than 2.20 billion monthly users!), much larger than Instagram. For businesses, Facebook is a place to share photos, events, updates, and general news with those who follow or ‘like’ your page. To build your fanbase, post a link to your page anywhere you can, including adding the social icon on your website. Once you’ve established your following, post things that will encourage your audience to engage with your posts. The more often people like, comment on and share your posts, the more often you’ll appear in others’ timelines.


Instagram is a fun platform to post images accompanied by text creating a ‘feed’. The platform also offers behind-the-scenes Insta-stories and now live video. Instagram is most popular with millennials, with the user base decreasing dramatically after the 18-29-year-old age group. This is in contrast to Facebook, which has a significant older user base. Depending on what your product or service is, it may align more strongly with one of these platforms.


LinkedIn is specially designed for business and professionals. Users generally go to LinkedIn to showcase their work experience and professional thoughts, making it one of the more essential platforms to use for those in B2B (business to business). Using LinkedIn to post content can be a great way to develop credibility in your industry, so it’s worth starting to build your profile now.


If you’re still feeling bamboozled, don’t worry! There’s a part two coming up next week, where we’ll dive deeper into the types of content you can post, how to decide how much of yourself to share online and answers to the rest of your burning questions.

This September, I’ll be running a lil’ workshop for those of you who hear ‘social media’ and run for the hills. This will be a stripped-back, user-friendly chance for you to begin to build an online presence for your business and brand, with no experience necessary.

Register your interest in an upcoming workshop here and make sure you're signed up to my newsletter, so you don’t miss the details. And, of course, come and be social with me on Facebook, Instagram and LinkedIn - I don't bite!

Jess Worrall, Photographer

Jess Worrall is as genuine as they come. A hilarious lady (she insists she’s much funnier than her Kiwi husband), Jess is also an absolute legend behind the lens. I’ve had the pleasure of working with Jess, as she not only managed to snap some pics of me that I quite fancied, she nailed shots of my then 17-month-old son, smiling and in FOCUS! Holy moly, that’s skill.

A former social worker, Jess now has a flourishing photography business and relishes in taking candid pictures of families, lovers and babies. A mother of two little ones, Jess is passionate about capturing families in the raw. She snaps the unique, connected, genuine moments between people, rather than opting for staged portraits.

Whether you're a parent, have your own business or just appreciate a good photo, I know you'll love reading about Jess. Enjoy!

Image: Lecinda Ward

Image: Lecinda Ward

In the work you do, how important are the right words?

The right words are often more important than the image itself. When I was starting out as a photographer, I really thought I could hide behind photos and not worry too much about words. I was so wrong!

I learnt very quickly that just sharing images wasn’t enough to help me to stand out in a sea of talented photographers. I needed words to accompany my images. My dream clients needed to connect with me as a human and as the face behind the camera.

It’s still my biggest struggle as the right words don’t always come easily. Sometimes it takes me half an hour to write a one-sentence caption for an Instagram post. Finding and expressing yourself with words is crucial, no matter your business.

What gets you up in the morning?

My 6 am on the dot every.single.morning.

What led you to your current career choice?

I’ve always loved photography. At school, I always had a camera in my hand and took photos of my friends. When I was 19, I travelled overseas and my passion for travel photography really took off. I purchased a DSLR for a trip to Africa but didn’t really know how to use it. I kept it on auto the entire time but was still thrilled with the photos.

I always thought of photography as a hobby and never saw myself as technically strong enough to pursue it as a career. It was my ‘dream job’, one that I didn’t think would ever eventuate.

I was working full-time as a social worker until I had my daughter in 2014 and my son in 2016. When my son was almost 1, I was looking to return to social work but had difficulty sourcing part-time opportunities. When I really thought about it, the prospect of going back to a job that demanded so much of me emotionally, while I was still incredibly sleep deprived, didn’t thrill me!

Thanks to a very supportive and encouraging husband, I decided to try and make my dream job a reality. I began doing portfolio building shoots with friends, purchased a logo from Etsy, built a website and the next minute, I found myself in business!

What are the most effective ways you market your business?

I’ve largely been connecting organically with people via Facebook and Instagram. Local area Facebook groups have been really effective for referrals, with happy clients passing my name on to others. I had an incredible collaboration experience with Motherhood Melbourne last year and found that to be a great way of connecting with some amazing brands, small businesses and entrepreneurs (including you!). I’d love to invest some more time into my marketing this year.

How has the landscape of your industry changed since you began?

I’ve only been in the industry for a year, but I’ve been thrilled to discover how supportive the community is, both locally and worldwide. I wasn’t expecting so much emphasis on community over competition. In fact, I’d been worried that other local photographers would feel like I was stepping on their toes. That could not have been further from the truth, which I’m so grateful for.

What is the best piece of advice you could give to other freelancers/small business owners?

Don’t worry about what other people are doing and don’t compare yourself to others in your industry. It’s so easy to tell yourself you’re not good enough or your work isn’t worthy. The truth is though, everyone is at SUCH different stages, there’s no way you can truly compare yourself to anyone. I really believe if you’re passionate and committed to what you’re doing, you’ll grow your business and find your clients.

I’d also advise setting boundaries for yourself. For the first 10 months, I put every ounce of time and energy I had into my business and took on far more than I could actually manage. Eventually, I realised that saying ‘yes’ to every single enquiry was not good for business, my family or for me.

How do you best feed your creativity outside of your work?

Photography is definitely my biggest creative outlet, so I feel really fortunate to be able to do that for work. I absolutely push myself further creatively when photographing my own kids. Trying new techniques and ideas with them feels much safer than it does with paying clients.

To learn more about Jess Worrall Photography, visit her website.

If you’re a photographer who needs a hand with the wordy part, let a copywriter help!

Image: Amy Rushbrook

Image: Amy Rushbrook

Holly Brunnbauer, Motherhood Melbourne

Unless you’ve spent the past year living under a rock, if you’re a fellow Melbourne mama, it’s likely today’s guest needs no introduction. But just in case, Holly, aka Chief Mama of Motherhood Melbourne, is a woman on a mission. Mum of two gorgeous boys, Holly was determined to create a ‘hood where mamas could go for connection, support and also to ‘let their mum buns down’. A community that valued honest and real conversation about the way parenting changes your life. The ups, the downs and everything in between.

Holly’s a huge fan of collaboration and you may have seen us hanging out together in last year’s MM #hoodmamaEDIT. Bringing like-minded individuals and businesses together for the good of everyone is at the core of things for this awesome lady. In fact, this week there’s another exciting collaboration taking place. Be sure to play along and follow both our Insta-stories tomorrow!

In the meantime, I know you'll be keen to hear from Holly, whether or not you’re a mama yourself. So pour that cuppa and enjoy!

Logan 27 WEBSIZE.jpg

In the work you do, how important are the right words?

Words are my everyTHANG! I can’t flatlay to save my life and I’m certainly not having my pic taken in front of funky walls and appearing all nonchalant. So, it’s through words that I try to connect and find my peeps. Whether it’s an email, social media or a blog post – words allow me to show my personality or work through all the noise in my head.

What gets you up in the morning?

At the moment it’s my new bub and toddler. Whoever is the loudest gets my attention first. After my fam-bam, it’s the rad ladies I’ve met through Motherhood Melbourne. This gig fulfils me in a way that no other ‘job’ has. I am someone who needs to have a fire in my belly or I will move on pretty darn quick.    

What led you to your current career choice?

Motherhood Melbourne was never intended to run as a business. However, after a crazy social media pre-launch party, I woke up to lots of buzz (and a gazillion emails). I just knew it was going to be something spesh and that I needed to pull on my big girl pants and GO FOR IT. By day I create online learning at a not-for-profit and in between that and crazy kid life, I work on my other baby – Motherhood Melbourne.  

What are the most effective ways you market your business?

I have never paid for marketing. Instead I’ve been able to spread the word via social media, collabs and good old word of mouth. Don’t underestimate that last one. Mums talk – a lot! And there’s nothing stronger than a recommendation from a fellow mama pal.

Email is another goodie. Social media is always changing, but if someone trusts you enough to let you into their inbox, then they like you – a lot. It’s more intimate and allows the relationship to grow beyond social media.

Lastly (soz I get excited about all this marketing jazz), gorgeous photographer friend Jess Worrall (#shamelessfriendplug), reminded me last year about the importance of our websites. A website is something that we do own and have control over, so don’t underestimate the power of it. It’s so important to tweak it and ensure that it attracts and keeps the right people.

How has the landscape of your industry changed since you began?

I only started this adventure a year ago and there’s been a lot of changes. Social media algorithms are always bonkers so I try not to worry about them too much. Plus, influencer marketing seems to be rampant. Everyone is pimpin’ something or other. In terms of the whole ‘motherhood’ space, there seems to be a lot more people joining in – bloggers, brand reps, influencers and so on. But I think it’s a great thing if they’re adding value. The more support, the better, I say.

You love a collaboration – what’s been your favourite so far?

Defs the #hoodmamaEDIT – which was a celebration of all things Melbourne. Bloggers and businesses working together to showcase people and goods. It was a lot of work but I admit that I do find logistics quite sexy. Nothing thrills me more than a detailed project plan. However, the real joy has come from the after effects. Seeing the pics being used on websites, news sites, in magazines and social media. Also, getting the loveliest emails from people involved who said that it opened them up to connecting with others and provided further biz opportunities. Makes my heart SIIIIIING!

What is the best piece of advice you could give to other freelancers/small business owners/mamas who hustle?

Value yo’ self! Do not assume that someone is more successful or deserving of success because of some numbers on a social media app. Pfft…

Also, assume that people will want you to succeed. I reached out to 50 businesses to help me launch Motherhood Melbourne. None of them knew me and they all said YES! Because people are kind. Just ask because you never know where it may lead.  

That is all…mic drop.

Keen to join the 'hood or learn more? Go on, check it out!

Need copywriting support for your small biz, mama? I can help!