Welcome to Part 2 of this series - why you need a social media presence if you’re in biz, and how on earth to cultivate one - from one introvert to another.
If you missed Part 1, check it out here first. It’s all about why you need social media for your business, even if frankly you’d rather poke your eyes out. I look at how to begin, outline several platforms and the differences between them. Today’s post is all about the c-word, content, helping you decide what to post, as well as how often, plus a bunch more tips and tricks. Enjoy!
Ok, but I don’t want to put myself ‘out there’ too much.
I’m not going to lie. Social media does require you to put some of yourself online. But, the good news is, you can choose how much. Now, before you rush to say, ‘I’ll never post a photo of myself on social media’, remember this. People buy from people. That’s in bold and italics for a reason! Truthfully, the more people can connect with you, the more they’re inclined to keep you top of mind and feel like they can relate to you and your business. So, think of popping a pic of yourself up as short-term pain for long-term gain.
You might decide not to include your partner, children or family in your business socials, which is entirely up to you. My family do appear in my copywriting biz socials, but I regularly reassess this decision.
Is it too soon to talk about professional photos to show you at your best? If the ‘people buy from people’ part resonated with you, some profesh piccies might be just what you need. I feel much more comfortable posting these sorts of shots than candid ones (which may be one of the reasons I’m yet to do a Facebook live! Baby steps, people...)
What type of content should I post?
In part, your content will depend on what type of business you have. Here are ten suggestions of the kinds of posts you could incorporate into a weekly content calendar (plenty more to come in my upcoming workshop!):
Advice about topics related to your industry
Anecdotes about your brand or business story
What you’re reading
Good advice you’ve received
Quotes or words of inspiration
Testimonials from happy clients
Shoutouts to other businesses or accounts you love
Anecdotes or stories about your local community
Explanation around your processes
Things you enjoy doing in your life outside of work
How often should I post?
There’s no need to worry too much about this in the beginning, especially if the current frequency is zero. You could start with once a week and build up from there. If you’re aiming to grow a healthy swag of followers, once or twice a day may be your goal. Be realistic, while acknowledging a certain level of commitment. You can post on the fly or, schedule in advance with a range of tools, whatever suits you best.
You’ve got this!
Gather a cheer squad of people around you who get what it’s like to be in biz. There are a whole bunch of us introverts hanging out online already. Once you’ve created your Facebook business page, for instance, join a few Facebook groups where other biz owners hang out. These groups can be a treasure trove of advice, and somewhere to feel part of a community, as well as a potential source of referrals and connections.
Remember that being on social media is a two-way street. As well as expecting people to interact with your page or account, you’re encouraged to do the same! You may even find you build some genuine connections by liking and commenting on other people’s content.
Lastly, know that very few people find the process of being online entirely comfortable. But, the benefits of being on social media for your business make it worth exploring.
A little reminder that this September I’ll be running a workshop for those of you who hear ‘social media’ and run for the hills. This will be a stripped-back, user-friendly chance for you to begin to build an online presence for your business and brand, with no experience necessary. You can register your interest in an upcoming workshop here. Be sure to sign up to my newsletter, so you don’t miss a thing. And, come and say hi on Facebook, Instagram and LInkedIn!