So, you’re an introvert in business? Here's how to get started on social media in a way that’s not wholly terrifying.
If you’re someone with flourishing social media accounts or a little bit of a social addiction, this post is NOT for you! But, if you’re not on social media (but you know you should be) or you’re set up but not posting much yet, read on.
Whether or not your clients or customers actually find you via social media, it’s very likely they’ll take to the major platforms to check you, and your business, out. What will they see when they come looking?
Why do I need to get social?
You may have a business that’s doing well through word of mouth or referrals...but think about how much work you may have missed out on without a website or business social media profile for potential clients to check out?
For some people, putting themselves out there as the face of their business is tricky, but it's essential for marketing in 2018. All your competitors know it.
It’s much easier than you think. I’ll cover some simple tips to set you on your way.
But, I don’t know where to begin!
Perhaps it’s confidence or the desire for perfectionism that’s holding you back. The simple answer is, begin. The first step is not to worry about getting something perfect before popping it out for the public. Because, the truth is, every day you don’t have a social media platform working for you is a day you may miss out on new clients. And before you ask, a personal Facebook page doesn’t quite cut it, especially if it’s full of cute cat pictures or posts from 2014.
So which social platform/s do I need?
Ideally, more than one. Diversifying your marketing is the best way to attract your target audience. Ever heard the expression ‘Don’t put all your eggs in one basket’?
Think about where your target audience hangs out. Are they mostly on Instagram, Facebook, Twitter or LinkedIn? Pick at least two to focus on in the beginning.
Using the following basic questions, you can begin to build your customer or client profile. Consider their age, gender, hobbies/interests, work and family situation, income and geography.
Why would you put all your energy into creating an Instagram business account when your customer base is primarily aged 50+? Or a LinkedIn profile if your customers are mostly teens? The aim is to work smarter on social media, not harder.
How are the platforms different?
Facebook, Instagram and LinkedIn are a good place to start. Here are the differences between the platforms and the purposes of each.
Facebook has a vast user base (more than 2.20 billion monthly users!), much larger than Instagram. For businesses, Facebook is a place to share photos, events, updates, and general news with those who follow or ‘like’ your page. To build your fanbase, post a link to your page anywhere you can, including adding the social icon on your website. Once you’ve established your following, post things that will encourage your audience to engage with your posts. The more often people like, comment on and share your posts, the more often you’ll appear in others’ timelines.
Instagram is a fun platform to post images accompanied by text creating a ‘feed’. The platform also offers behind-the-scenes Insta-stories and now live video. Instagram is most popular with millennials, with the user base decreasing dramatically after the 18-29-year-old age group. This is in contrast to Facebook, which has a significant older user base. Depending on what your product or service is, it may align more strongly with one of these platforms.
LinkedIn is specially designed for business and professionals. Users generally go to LinkedIn to showcase their work experience and professional thoughts, making it one of the more essential platforms to use for those in B2B (business to business). Using LinkedIn to post content can be a great way to develop credibility in your industry, so it’s worth starting to build your profile now.
If you’re still feeling bamboozled, don’t worry! There’s a part two coming up next week, where we’ll dive deeper into the types of content you can post, how to decide how much of yourself to share online and answers to the rest of your burning questions.
This September, I’ll be running a lil’ workshop for those of you who hear ‘social media’ and run for the hills. This will be a stripped-back, user-friendly chance for you to begin to build an online presence for your business and brand, with no experience necessary.
Register your interest in an upcoming workshop here and make sure you're signed up to my newsletter, so you don’t miss the details. And, of course, come and be social with me on Facebook, Instagram and LinkedIn - I don't bite!