You know you should be blogging. And I know you know it.
But, why? I hear you ask. I’m so busy with everything else. I totally get you.
Ok, so first the why. Blogging can establish you as an authority in your industry, help you to build an audience of potential customers or clients, and it’s also great for SEO. Depending on your industry, your blog can also act as a portfolio. For instance, potential clients can quickly get a sense of my writing style by reading my blog.
But who has the energy to come up with content ideas all the time? Even fortnightly blogging comes around very quickly, I can tell you!
So let me help.
This list of 11 ideas is readily adaptable to your industry, and flexible enough to suit your unique tone - whether that’s more serious or light and humorous. Each blog post idea also offers a WHY - the benefit for your readers. Ultimately, it’s them you are writing for and their time is precious.
When it comes to crafting the post, make sure you always create a strong headline to engage your readers, using a ‘hook’ that relates to your topic. Try not to be too clever or obscure! Numbers can work well to grab the attention of readers, such as 10 Instagram Accounts You Need to be Following. Bam!
I really hope you enjoy using this list of ideas, and I’m sure it will spur you on to create many more of your own.
A day in the life of...your profession.
Help your readers - potential clients and customers - learn more about you and what your typical day looks like.
Bust myths about your profession.
Assist your readers to understand more about what you do work-wise, and perhaps helps them overcome any blocks they might have about using your product or services.
Quick tips about small business.
Establish yourself as someone your readers trust and appreciate. Tips could be anything from how to make over a LinkedIn profile, to how to stay organised for tax time. Just think - what could simplify life for a small business owner just like you?
How to survive the first year in business.
This piece could be either humorous or serious, while providing practical advice for readers.
Instagram accounts or bloggers to follow.
Provide your readers with new inspiration, resources and networks.
Podcasts to listen to.
Position yourself as someone who shares useful resources. Don’t worry if you don’t feel like an authority or an expert! You have something worth sharing.
Music that motivates or inspires you.
Reveal more about yourself, while broadening the interests of your readers. After all, who doesn’t want to feel more motivated or inspired?
Networking tips or tricks.
Give your readers valuable advice about an aspect of business that scares the pants off some people.
A product or service review.
Review a business resource, cafe, restaurant, playground - you name it. Help readers to learn more about what interests you, while perhaps introducing them to a new product or service.
What I wish I knew when I was starting out.
Position yourself as someone who shares resources and good advice freely with others.
Teach your readers something.
The ‘something’ doesn’t need to strictly relate to your business, but make sure it’s helpful information.
P.S. If blogging still sounds too scary - or time consuming - just shout! I'll happily craft any blog posts you need.