The Ultimate List of Blog Post Ideas

You know you should be blogging. And I know you know it.

But, why? I hear you ask. I’m so busy with everything else. I totally get you.

Ok, so first the why. Blogging can establish you as an authority in your industry, help you to build an audience of potential customers or clients, and it’s also great for SEO. Depending on your industry, your blog can also act as a portfolio. For instance, potential clients can quickly get a sense of my writing style by reading my blog.

But who has the energy to come up with content ideas all the time? Even fortnightly blogging comes around very quickly, I can tell you!

So let me help.

This list of 11 ideas is readily adaptable to your industry, and flexible enough to suit your unique tone - whether that’s more serious or light and humorous. Each blog post idea also offers a WHY - the benefit for your readers. Ultimately, it’s them you are writing for and their time is precious.

When it comes to crafting the post, make sure you always create a strong headline to engage your readers, using a ‘hook’ that relates to your topic. Try not to be too clever or obscure! Numbers can work well to grab the attention of readers, such as 10 Instagram Accounts You Need to be Following. Bam!

I really hope you enjoy using this list of ideas, and I’m sure it will spur you on to create many more of your own.

 

A day in the life of...your profession.

Help your readers - potential clients and customers - learn more about you and what your typical day looks like.

Bust myths about your profession.

Assist your readers to understand more about what you do work-wise, and perhaps helps them overcome any blocks they might have about using your product or services.

Quick tips about small business.

Establish yourself as someone your readers trust and appreciate. Tips could be anything from how to make over a LinkedIn profile, to how to stay organised for tax time. Just think - what could simplify life for a small business owner just like you?

How to survive the first year in business.

This piece could be either humorous or serious, while providing practical advice for readers.

Instagram accounts or bloggers to follow.

Provide your readers with new inspiration, resources and networks.

Podcasts to listen to.

Position yourself as someone who shares useful resources. Don’t worry if you don’t feel like an authority or an expert! You have something worth sharing.

Music that motivates or inspires you.

Reveal more about yourself, while broadening the interests of your readers. After all, who doesn’t want to feel more motivated or inspired?

Networking tips or tricks.

Give your readers valuable advice about an aspect of business that scares the pants off some people.

A product or service review.

Review a business resource, cafe, restaurant, playground - you name it. Help readers to learn more about what interests you, while perhaps introducing them to a new product or service.

What I wish I knew when I was starting out.

Position yourself as someone who shares resources and good advice freely with others.

Teach your readers something.

The ‘something’ doesn’t need to strictly relate to your business, but make sure it’s helpful information.

Happy blogging!

P.S. If blogging still sounds too scary - or time consuming - just shout! I'll happily craft any blog posts you need.

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Andrea Drake - Fitness & Wellness Superstar

Andrea Drake is a real dynamo. Not only is she an accomplished Physical Education secondary teacher who leads a department, she is the inspiration behind Melbourne Fitness Diaries (MFD). Ange runs this group to empower women to take control of their fitness, strength and wellbeing. She operates with passion and infectious enthusiasm, and genuine joie de vivre. I should know - she's my trainer and, my oh my, she's good! 

I admire Ange as a businesswoman and wanted to know more about what makes her tick and how words factor in to her work. I know you will enjoy getting to know Ange and MFD.

How important are the right words?

The right words are incredibly important when trying to engage, motivate and support members of my community to be the best versions of themselves.

Nutrition science can also be so complicated. My role is to make this information accessible, simple to understand and easy to follow for my clients. There is so much content on the internet, particularly in social media feeds, that promotes fitness and nutrition advice. Unfortunately not all of this content is credible, which can create confusion for the girls I work with.

When counselling clients through sticky points in their lives or writing health and lifestyle articles, I can’t go on faith alone. My words reflect proven systems and science because my clients’ success and happiness depends on me doing my job properly.

What gets you up in the morning?

Passion. I feel so blessed to have found a career that enables me to have such a positive impact on other people's lives. From a personal perspective, I see the start of each day as an opportunity to be challenged, to grow, learn and become the best version of myself.

What led you to your current career choice?

I have always been active. Growing up in country Victoria, I played a lot of sport and spent a lot of time outside. I have always had a passion for human movement, which led me to complete my Bachelor of Education, specialising in Physical Education.

After a few years in teaching, I realised that many of my friends and family were looking to me for fitness or health advice. Getting my certification in Fitness was the best decision I could have made. As soon as I began working in the fitness industry, I fell in love with exercise programming, creating and sharing nutritional plans, and working specifically with women.

What are the most effective ways you market your business?

Word of mouth and client referrals continue to be the best way to market myself. I am incredibly fortunate that my community of girls are so supportive of Melbourne Fitness Diaries and of me.

Facebook has revolutionised the marketing world. I use Facebook advertising to find girls outside my training community who have similar interests. I have been really successful in using this method to recruit girls into my 28-Day Intro Challenge.

How has the landscape of your industry changed since you began?

Technology, social media and the plethora of apps available has transformed the fitness industry over the last 5 years. You don't have to look very far to find a cheap online gym program that will be sent to your inbox faster than it takes to put your gym clothes on. While this could be seen to be putting fitness professionals out of business, nothing could be further from the truth.

People will always value the ability to connect with a professional and a community, with research suggesting this supports individuals reaching their health and fitness goals. Apps, such as MyFitnessPal, Fitbit and RunKeeper, help to increase client accountability to set behavioural goals.

I use technology every day to help me stay connected with my community, via Facebook, YouTube, Instagram and blogging (Wordpress). I also use the online training system Trainerize for online clients and Hootsuite to help me schedule posts.

What is the best piece of advice you could give to other freelancers/small business owners?

Be patient. It takes time to develop systems and learn new things. It can become overwhelming when you look at individuals who have 'made it', have a great website, loads of followers and testimonials. It takes time to build a great brand. You are running your own race, so take your time, know what you are about and trust your gut instinct.

Why should people working in any industry prioritise their health and fitness? How does it help you to work smarter?

For a long time, I thought exercise was about helping you to 'look better'. As I have grown in the industry, my training style has changed based on what works for me and letting go of ego. You don't need to be a maniac and train every day to get results.

Training and eating well gives me clarity and a sense of calm. When my body feels good, so does my mind. In a world where we are all so busy, taking time out for yourself is the best form of self care you can commit to.

To learn more about MFD and Ange's approach to training, visit Melbourne Fitness Diaries.

To give yourself more time for fitness and wellness, consider outsourcing your copywriting!

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Why you need a Copywriter!

If I had a dollar for each time somebody said ‘Oh copywriting...what’s that?’ or confused copywriting for copyrighting, well, I wouldn’t need to write copy. I’d spend all my time reading great books, taking dance classes and binge-watching Girlboss. Actually, as a self-confessed word nerd, I’d still do it because I love it! To tell you the truth though, before I became one, I didn’t know much about copywriters either. Here are the answers to five of your burning questions:

What does a copywriter actually do?

You may be surprised at the breadth of tasks we can help you with. In simple terms, a copywriter writes advertising or marketing text or ‘copy’. I do this with the assistance of a very strong coffee. This copy can take many forms, such as website copy, brochures, ebooks, speeches, headlines, PR copy - the list goes on! The best part is, while we are writing your copy to further engage your current and prospective clients, you are doing what you do best - growing, nurturing and expanding your business. What could be better?

Can’t I just write it myself?

Being a good writer isn’t the same as being a good copywriter. It is a very particular and unique results-driven skill. It needs to generate sales of your product or brand, and get conversions from website visitors. Objectivity is important too. A great copywriter is skilled at making your biz sound all kinds of fabulous. As humans, we’re not always great at telling the world how awesome we are. Your copywriter, on the other hand, has just enough distance from your passion to highlight your best features without sounding ‘salesy’. Do you tend to procrastinate when writing about your business or get stuck ‘perfecting’ something that never seems quite right? All the while, your potential clients or customers are missing out on your message. Engage a professional copywriter for website copy and other marketing collateral that sings!

How can a copywriter help me if I don’t sell a physical product?

Even if you’re a service-based business, you are selling your brand, YOU, to your potential clients. You are creating a vibe, a feeling that draws people to you. Your copywriter can help make sure you’re branding is targeted towards the very type of clients you wish to attain.

What does a copywriter charge?

This can vary quite significantly, and many copywriters quote for each individual project, rather than by the hour. This takes into account all of the preparation and research your copywriter will do before they even begin writing your copy. It may not be as expensive as you think though. Think of good copywriting as an investment in your business. Done well, the rewards will be tangible and long-lasting. Rather than asking if you can afford it, the question should perhaps be ‘Can you afford not to?’ Your competition is, so you probably should too.

What is the process for working with a copywriter?

Any copywriter worth their salt will take steps to learn more about your business before launching into the copywriting itself. Most commonly this is done via a Creative Brief of sorts, where you have the opportunity to flesh out your expectations, goals, target market, brand voice and preferred writing style so that your copywriter can work for you more effectively. Put simply, the more we know about you and your point of difference, the more we can shout from the rooftops about the benefits of your business to clients. At the end of the day, everybody does a happy dance.

So, what are you waiting for? Get in touch - I can’t wait to work with you!

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