The Day I Survived Without My Laptop

If you were ever a ‘Sex and the City’ fan, you’ll no doubt remember when Carrie’s computer went to heaven and she spectacularly lost everything. Those were pre-cloud days, and she lived life on the edge, without backing up. Now, that was a huge technological fail. So, mine? Not in this league, but still enough to throw a spanner in the works.

I didn’t need to log on to Xero on Tuesday last week and, thankfully, I’m not an accountant. Xero - my reliable, trusty accounting software - was down for the day. Eeep! But just the following day, I went into panic mode as I realised with horror that my laptop had gone into work with my husband. I had inadvertently left it in the boot while doing childcare pick up and general toddler wrangling. After letting out plenty of initial frustration, I took stock.

I had three precious work hours ahead of me, courtesy of my little one’s grandma and grandpa, and I was not going to waste them. Here’s what I did, and what I suggest you try if ever you find yourself in the same boat.

1. Go old-school!

I put pen to paper, the old-fashioned way. With a newsletter due in the next 24 hours, I had no choice but to go old school. What did I discover? How much I love the feeling of my pen running along the page. The break from staring at a screen was also pretty refreshing. Sure, I had to skip formatting, links and image placement for now. But, I quickly finished a draft that would take very little time to type up later. Dare I say, perhaps the copy flowed even quicker by hand?!

2. Prioritise

I went in to my Trello app via my phone and got my priorities in order. Yes, it meant juggling a few things around, but it also meant I used my time productively. Funnily enough, it also gave me time to focus on the tasks I’d been avoiding…

3. Go big

...Such as big picture dreaming. I’ve long had ideas brewing that I rarely make time to ‘work on’, such is the daily grind. Today, rather than see them as big day-long tasks, I spent some bite-size chunks on the big picture and goal stuff. And, you know what? It didn’t take long to get some serious clarity.

So, am I glad I left my laptop in the boot of the car? Would I do it again? Not purposefully of course, but it’s great to know there are ways I can be productive without it.

Obviously, I'm back online now! So, if you've been meaning to get in touch, you can do that here. I'd love to see if we're a good fit.

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Why you need a Copywriter!

If I had a dollar for each time somebody said ‘Oh copywriting...what’s that?’ or confused copywriting for copyrighting, well, I wouldn’t need to write copy. I’d spend all my time reading great books, taking dance classes and binge-watching Girlboss. Actually, as a self-confessed word nerd, I’d still do it because I love it! To tell you the truth though, before I became one, I didn’t know much about copywriters either. Here are the answers to five of your burning questions:

What does a copywriter actually do?

You may be surprised at the breadth of tasks we can help you with. In simple terms, a copywriter writes advertising or marketing text or ‘copy’. I do this with the assistance of a very strong coffee. This copy can take many forms, such as website copy, brochures, ebooks, speeches, headlines, PR copy - the list goes on! The best part is, while we are writing your copy to further engage your current and prospective clients, you are doing what you do best - growing, nurturing and expanding your business. What could be better?

Can’t I just write it myself?

Being a good writer isn’t the same as being a good copywriter. It is a very particular and unique results-driven skill. It needs to generate sales of your product or brand, and get conversions from website visitors. Objectivity is important too. A great copywriter is skilled at making your biz sound all kinds of fabulous. As humans, we’re not always great at telling the world how awesome we are. Your copywriter, on the other hand, has just enough distance from your passion to highlight your best features without sounding ‘salesy’. Do you tend to procrastinate when writing about your business or get stuck ‘perfecting’ something that never seems quite right? All the while, your potential clients or customers are missing out on your message. Engage a professional copywriter for website copy and other marketing collateral that sings!

How can a copywriter help me if I don’t sell a physical product?

Even if you’re a service-based business, you are selling your brand, YOU, to your potential clients. You are creating a vibe, a feeling that draws people to you. Your copywriter can help make sure you’re branding is targeted towards the very type of clients you wish to attain.

What does a copywriter charge?

This can vary quite significantly, and many copywriters quote for each individual project, rather than by the hour. This takes into account all of the preparation and research your copywriter will do before they even begin writing your copy. It may not be as expensive as you think though. Think of good copywriting as an investment in your business. Done well, the rewards will be tangible and long-lasting. Rather than asking if you can afford it, the question should perhaps be ‘Can you afford not to?’ Your competition is, so you probably should too.

What is the process for working with a copywriter?

Any copywriter worth their salt will take steps to learn more about your business before launching into the copywriting itself. Most commonly this is done via a Creative Brief of sorts, where you have the opportunity to flesh out your expectations, goals, target market, brand voice and preferred writing style so that your copywriter can work for you more effectively. Put simply, the more we know about you and your point of difference, the more we can shout from the rooftops about the benefits of your business to clients. At the end of the day, everybody does a happy dance.

So, what are you waiting for? Get in touch - I can’t wait to work with you!

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