The Ultimate List of Blog Post Ideas

You know you should be blogging. And I know you know it.

But, why? I hear you ask. I’m so busy with everything else. I totally get you.

Ok, so first the why. Blogging can establish you as an authority in your industry, help you to build an audience of potential customers or clients, and it’s also great for SEO. Depending on your industry, your blog can also act as a portfolio. For instance, potential clients can quickly get a sense of my writing style by reading my blog.

But who has the energy to come up with content ideas all the time? Even fortnightly blogging comes around very quickly, I can tell you!

So let me help.

This list of 11 ideas is readily adaptable to your industry, and flexible enough to suit your unique tone - whether that’s more serious or light and humorous. Each blog post idea also offers a WHY - the benefit for your readers. Ultimately, it’s them you are writing for and their time is precious.

When it comes to crafting the post, make sure you always create a strong headline to engage your readers, using a ‘hook’ that relates to your topic. Try not to be too clever or obscure! Numbers can work well to grab the attention of readers, such as 10 Instagram Accounts You Need to be Following. Bam!

I really hope you enjoy using this list of ideas, and I’m sure it will spur you on to create many more of your own.

 

A day in the life of...your profession.

Help your readers - potential clients and customers - learn more about you and what your typical day looks like.

Bust myths about your profession.

Assist your readers to understand more about what you do work-wise, and perhaps helps them overcome any blocks they might have about using your product or services.

Quick tips about small business.

Establish yourself as someone your readers trust and appreciate. Tips could be anything from how to make over a LinkedIn profile, to how to stay organised for tax time. Just think - what could simplify life for a small business owner just like you?

How to survive the first year in business.

This piece could be either humorous or serious, while providing practical advice for readers.

Instagram accounts or bloggers to follow.

Provide your readers with new inspiration, resources and networks.

Podcasts to listen to.

Position yourself as someone who shares useful resources. Don’t worry if you don’t feel like an authority or an expert! You have something worth sharing.

Music that motivates or inspires you.

Reveal more about yourself, while broadening the interests of your readers. After all, who doesn’t want to feel more motivated or inspired?

Networking tips or tricks.

Give your readers valuable advice about an aspect of business that scares the pants off some people.

A product or service review.

Review a business resource, cafe, restaurant, playground - you name it. Help readers to learn more about what interests you, while perhaps introducing them to a new product or service.

What I wish I knew when I was starting out.

Position yourself as someone who shares resources and good advice freely with others.

Teach your readers something.

The ‘something’ doesn’t need to strictly relate to your business, but make sure it’s helpful information.

Happy blogging!

P.S. If blogging still sounds too scary - or time consuming - just shout! I'll happily craft any blog posts you need.

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What I’ve learnt in my first year in business

That first year in business. Would we still do it if we knew how hard it would actually be? The fact that you’re really ‘on’ 24/7, making very little money and frantically upskilling well outside your comfort zone? I would. Because, as tough as the first year has been in many ways, I’m happier than I’ve been in a long time.

Here are 11 important things I have learnt over this past year working as a freelance copywriter.

1. Mindset matters

Your mindset and attitude go a long way to ensuring you can go the distance! Things like goal setting, staying focused and thinking positively really do make a difference. I nourished myself with exercise and yoga, fuelled my passion for learning by listening to podcasts and reading, and networked with like-minded people. Importantly too, I spent time with my family and friends who centred me.

2. A network works

Having a powerful network around you is essential, including family, friends and professionals. Nurture these relationships. Push yourself beyond your comfort zone when it comes to professional networking (even if, like me, the idea terrifies you). I hunted around to find a business networking group that felt like the ‘right fit’, sought out like-minded types on social media and learnt to talk about myself and my skillset.

3. You have value

It is important to charge what you’re worth, perhaps not in the earliest of days, but once you become more established. Some small business owners are dead-against offering mates’ rates or freebies, but I’m open to it in the right context. It can be a good way to build up your client base and gather testimonials. Just make sure you have the time for it or you’ll find yourself resenting it. You might not always make the ‘right’ decision around this - I certainly didn’t - but it’s all part of the learning process. Always ask for testimonials too. They are gold! Let your happy clients do the spruiking for you!

4. Don’t wait

Stop waiting around for the perfect moment to start - it’s not coming. The time is now.

5. Trust your gut

Don’t waste valuable time over-thinking everything. Of course you’ll be winging it at times, especially in those early days. Be kind to yourself and trust that you’ll make the best decision you can in the moment. Just a note to trust your gut (especially when it comes to more difficult clients). Nine times out of ten, you're probably right.

6. Understand your client

In the beginning, it can be tempting to want everyone as your client. Unfortunately, this broad approach may mean you end up pleasing no-one. Try to understand your ideal client or customer by getting into their head (find ‘types’ of your client on social media and stalk away!) and figuring out how you can solve their problem.  

7. Social strategy

Social media marketing is important (engagement over ‘likes’), but it is just one piece of the pie. Spend time focusing on your website, network, write great content (and have the SEO gods smile upon you) and email any potential clients to reach out. I’m personally not on every social platform and I don’t always work with a particular ‘strategy’ in mind when I post. But I’m always 100% me.

8. Good things take time

There will be days where you feel like you’re winning and other days you almost throw the towel in. Take time to acknowledge the wins, however small.

9. Say no to 24/7

It can be so tempting to work all the time, but make sure you carve out time to rest, have a break and fill your cup. You’ll become a better business owner for it. Promise.

10. Systems and processes

Putting systems and processes in place will save you time in the long run. I certainly didn’t factor in that I’d be learning accounting software, or how to create graphics, or a newsletter template. If it’s just you, you kinda need to take it on. Occasionally I will outsource, if the task is way beyond the scope of what I can do, and that’s been great too.

11. You will change

This small business journey will alter you. There will be so many new people in your world, and you yourself will grow. Embrace the changes and all of those people who choose to walk beside you.

As I prepare for my second year of freelance life, I can't wait to see what learnings lie ahead.

Want to be a part of this journey? I'd love to work some word magic with you. Say hello!

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