Andrea Drake - Fitness & Wellness Superstar

Andrea Drake is a real dynamo. Not only is she an accomplished Physical Education secondary teacher who leads a department, she is the inspiration behind Melbourne Fitness Diaries (MFD). Ange runs this group to empower women to take control of their fitness, strength and wellbeing. She operates with passion and infectious enthusiasm, and genuine joie de vivre. I should know - she's my trainer and, my oh my, she's good! 

I admire Ange as a businesswoman and wanted to know more about what makes her tick and how words factor in to her work. I know you will enjoy getting to know Ange and MFD.

How important are the right words?

The right words are incredibly important when trying to engage, motivate and support members of my community to be the best versions of themselves.

Nutrition science can also be so complicated. My role is to make this information accessible, simple to understand and easy to follow for my clients. There is so much content on the internet, particularly in social media feeds, that promotes fitness and nutrition advice. Unfortunately not all of this content is credible, which can create confusion for the girls I work with.

When counselling clients through sticky points in their lives or writing health and lifestyle articles, I can’t go on faith alone. My words reflect proven systems and science because my clients’ success and happiness depends on me doing my job properly.

What gets you up in the morning?

Passion. I feel so blessed to have found a career that enables me to have such a positive impact on other people's lives. From a personal perspective, I see the start of each day as an opportunity to be challenged, to grow, learn and become the best version of myself.

What led you to your current career choice?

I have always been active. Growing up in country Victoria, I played a lot of sport and spent a lot of time outside. I have always had a passion for human movement, which led me to complete my Bachelor of Education, specialising in Physical Education.

After a few years in teaching, I realised that many of my friends and family were looking to me for fitness or health advice. Getting my certification in Fitness was the best decision I could have made. As soon as I began working in the fitness industry, I fell in love with exercise programming, creating and sharing nutritional plans, and working specifically with women.

What are the most effective ways you market your business?

Word of mouth and client referrals continue to be the best way to market myself. I am incredibly fortunate that my community of girls are so supportive of Melbourne Fitness Diaries and of me.

Facebook has revolutionised the marketing world. I use Facebook advertising to find girls outside my training community who have similar interests. I have been really successful in using this method to recruit girls into my 28-Day Intro Challenge.

How has the landscape of your industry changed since you began?

Technology, social media and the plethora of apps available has transformed the fitness industry over the last 5 years. You don't have to look very far to find a cheap online gym program that will be sent to your inbox faster than it takes to put your gym clothes on. While this could be seen to be putting fitness professionals out of business, nothing could be further from the truth.

People will always value the ability to connect with a professional and a community, with research suggesting this supports individuals reaching their health and fitness goals. Apps, such as MyFitnessPal, Fitbit and RunKeeper, help to increase client accountability to set behavioural goals.

I use technology every day to help me stay connected with my community, via Facebook, YouTube, Instagram and blogging (Wordpress). I also use the online training system Trainerize for online clients and Hootsuite to help me schedule posts.

What is the best piece of advice you could give to other freelancers/small business owners?

Be patient. It takes time to develop systems and learn new things. It can become overwhelming when you look at individuals who have 'made it', have a great website, loads of followers and testimonials. It takes time to build a great brand. You are running your own race, so take your time, know what you are about and trust your gut instinct.

Why should people working in any industry prioritise their health and fitness? How does it help you to work smarter?

For a long time, I thought exercise was about helping you to 'look better'. As I have grown in the industry, my training style has changed based on what works for me and letting go of ego. You don't need to be a maniac and train every day to get results.

Training and eating well gives me clarity and a sense of calm. When my body feels good, so does my mind. In a world where we are all so busy, taking time out for yourself is the best form of self care you can commit to.

To learn more about MFD and Ange's approach to training, visit Melbourne Fitness Diaries.

To give yourself more time for fitness and wellness, consider outsourcing your copywriting!

ange-drake-melbourne-fitness-diaries-trainer

10 Desk Essentials you Need on Hand to Boost Productivity

You may think of your desk simply as a home for your laptop or, alternatively, a surface to clutter with photos and all sorts of other paraphernalia. Arm yourself with these 10 desk essentials and you will see results! You’ll work smarter and quicker, with everything you need easy access to close at hand. By minimising distractions and enhancing opportunities to motivate yourself, you will have a better work day - every day.

Clutter-free is the only way, allowing you to see exactly what is in front of you. So, whether you’re working from home or the office, a streamlined approach will ensure you can find things easily and deal with the curveballs of the day more calmly. Most importantly, you will save time, with no need to rummage through drawers or piles of papers you have been hoarding. Be inspired by the list below then be in touch to let me know your favourite must-haves.

NOTEPAD OR TO-DO LIST

Record brainstorming, important thoughts before they wander off, phone numbers or sums and your top 3 tasks for the day. I adore the gorgeous stationery designs from Melbourne publisher Green Pea.

ARTWORK OR A PHOTOGRAPH FOR A PERSONAL TOUCH

Ideally this should be mounted off your desk out of the way and should motivate and inspire you. For beautiful inexpensive artworks, be sure to check out Etsy or to display your photos uniquely try OnStone prints.

DESK ORGANISER

Fill it with a stapler and staples, small and large bulldog clips, working pens and highlighters. I love Kikki K for affordable sleek design.

REFILLABLE WATER BOTTLE

Hydration is key. It’s amazing how much better your brain works when you regularly top yourself up with H2O. Biome have a huge range of eco friendly water bottles that are perfect for the job.

MIRROR

If you snack at your desk, a mirror can be super handy for quick food-in-teeth inspections before you have a conversation with a colleague. It’s useful for lippy application or hair inspection too without a trek down the hallway to the nearest bathroom.

HEADPHONES

As much as you might like your co-workers or the office playlist, there are some occasions you just want to be in the zone and not interrupted. Or you need a certain motivational tune turned up really loud just for you. Australian-created Nura headphones, launched in 2016, are on my wishlist. My motivational tune is by Flume!

FILE ORGANISER

There should be somewhere for incoming documentation to live, to keep it separate from that you’ve already dealt with. I love Zetta Florence in Fitzroy for pretty treasures.

PRE-PREPARED HEALTHY SNACKS

Beat that afternoon slump and stop you hijacking the morning tea leftovers or standing in front of the fridge making a bad hungry choice. I get all my nuts and assorted healthy paraphernalia in a mega monthly shop at The Source Bulk Foods.

TISSUES

Winter colds are standard. If you’re a frequent tissue user, it’s worth investing in something with a little kindness woven in, such as aloe vera. Sandpaper nose = no fun.

HAND CREAM

For the fantastic packaging as well as organic goodness, try the range from Byron Bay outfit Babe Australia.

 

copywriter-desk