10 top small business lessons from the first 5 years My 5th business birthday snuck up on me. I knew it was on the horizon because my copywriting business and son were birthed in the same year and my son is now 5. But it wasn't until searching for [...]
How to create and repurpose content with intention It's 4.57pm on a Friday and you're racing to schedule Instagram content for the weekend so you can switch off from your business for 48 hours. But the words aren't flowing and you're fresh out of ideas. The last time you [...]
You’re in the market for a copywriter, but how do you know what to look for? Here are 5 qualities any great copywriter should have When you first started out, paying someone to write your website copy was an expense you couldn’t justify. Makes sense. But, you’re out of [...]
Here's how preparing a copywriting proposal is like dating again Ok, I’d better start with a disclaimer I haven’t actually dated since 2005 and, granted, things have changed a little bit. I never swiped right - or left - and those friends who dated someone they met online in [...]
Introvert in business? Here's how to navigate social media (In a way that’s not wholly terrifying) If you’re someone with flourishing social media accounts or a little bit of a social addiction, this post is NOT for you! But, if you’re not on social media (but you know you [...]
If the idea of working jointly on a project or activity incites hellish flashbacks of uni group projects, stick with me. Collaboration is not a dirty word. Done right, it can open up some pretty awesome opportunities, bring new people and ideas into your world and play an integral [...]
If you get my lil’ monthly newsletter fresh to your inbox, you’ve already had a sneaky peek at today’s post. But, I thought these tips were worth sharing with all of you, so here’s a bigger, better and brighter version to help you break grammar rules with confidence. Just [...]
That first year in business. Would we still do it if we knew how hard it would actually be? The fact that you’re really ‘on’ 24/7, making very little money and frantically upskilling well outside your comfort zone? I would. Because, as tough as the first year has been [...]
There’s nothing worse than the feeling of staring at a blank screen, willing the words to come. We’ve all been there, whether we write for a living, or it’s just one aspect of our work. Just because you may enjoy writing, that’s no guarantee it comes easy all the [...]
I was staggered to learn recently that freelancers now make up around a third of the Australian workforce. Although, perhaps I needn’t have been so surprised. Having recently joined the ranks as a freelance copywriter, I can certainly attest to the benefits of the lifestyle. I am my own [...]