What does Princess Leia have to do with website copywriting? Or Rio Carnival have to do with branding and client relationships? And why should we never, never, ever use the word passionate again? I explored all these questions and more at this year’s CopyCon, Australia’s copywriting conference. I’ve made [...]
So, you’re in the market for a copywriter. When you first started out, paying someone to write your website copy was an expense you couldn’t justify. Makes sense. But, you’re out of that basic survival phase and thinking it could pay to get an expert on board. Because words? [...]
If the idea of working jointly on a project or activity incites hellish flashbacks of uni group projects, stick with me. Collaboration is not a dirty word. Done right, it can open up some pretty awesome opportunities, bring new people and ideas into your world and play an integral [...]
You know you should be blogging. And I know you know it. But, why? I hear you ask. I’m so busy with everything else. I totally get you. Ok, so first the why. Blogging can establish you as an authority in your industry, help you to build an audience [...]
If you get my lil’ monthly newsletter fresh to your inbox, you’ve already had a sneaky peek at today’s post. But, I thought these tips were worth sharing with all of you, so here’s a bigger, better and brighter version to help you break grammar rules with confidence. Just [...]
That first year in business. Would we still do it if we knew how hard it would actually be? The fact that you’re really ‘on’ 24/7, making very little money and frantically upskilling well outside your comfort zone? I would. Because, as tough as the first year has been [...]
There’s nothing worse than the feeling of staring at a blank screen, willing the words to come. We’ve all been there, whether we write for a living, or it’s just one aspect of our work. Just because you may enjoy writing, that’s no guarantee it comes easy all the [...]
I first came along Kate Toon back in 2016 when I was still summoning up the courage to call myself a copywriter, despite already taking on clients. I was doing a lot of research to try and educate myself about the industry and current trends, when I discovered the [...]
If I had a dollar for each time somebody said ‘Oh copywriting...what’s that?’ or confused copywriting for copyrighting, well, I wouldn’t need to write copy. I’d spend all my time reading great books, taking dance classes and binge-watching Girlboss. Actually, as a self-confessed word nerd, I’d still do it [...]