How to write your home page copy - my top 10 must-haves ‘How should I approach my home page copy?’ I get this question a lot from small business owners like you. And it’s no wonder. Compelling home page copy is crucial to showcase your business and attract aligned [...]
Tips to write with confidence as a small business owner If you’re a small business owner, writing with confidence is essential for you to effectively communicate your message and engage your audience. And, let’s face it – in the world of small biz, there’s a lot of copy to [...]
What is copy coaching and how does it work? Just when it seemed most small businesses had a handle on copywriting and how it works, I threw a giant spanner in the works. I changed up my business and landed on a new identity - copy coach. What was [...]
10 top small business lessons from the first 5 years My 5th business birthday snuck up on me. I knew it was on the horizon because my copywriting business and son were birthed in the same year and my son is now 5. But it wasn't until searching for [...]
How to create and repurpose content with intention It's 4.57pm on a Friday and you're racing to schedule Instagram content for the weekend so you can switch off from your business for 48 hours. But the words aren't flowing and you're fresh out of ideas. The last time you [...]
What I learnt about copywriting - and business - at CopyCon The advice that made me a better copywriter What does Princess Leia have to do with website copywriting? Or Rio Carnival have to do with branding and client relationships? And why should we never, never, ever use the [...]
You’re in the market for a copywriter, but how do you know what to look for? Here are 5 qualities any great copywriter should have When you first started out, paying someone to write your website copy was an expense you couldn’t justify. Makes sense. But, you’re out of [...]
If the idea of working jointly on a project or activity incites hellish flashbacks of uni group projects, stick with me. Collaboration is not a dirty word. Done right, it can open up some pretty awesome opportunities, bring new people and ideas into your world and play an integral [...]
You know you should be blogging. And I know you know it. But, why? I hear you ask. I’m so busy with everything else. I totally get you. Ok, so first the why. Blogging can establish you as an authority in your industry, help you to build an audience [...]
If you get my lil’ monthly newsletter fresh to your inbox, you’ve already had a sneaky peek at today’s post. But, I thought these tips were worth sharing with all of you, so here’s a bigger, better and brighter version to help you break grammar rules with confidence. Just [...]
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I acknowledge the Traditional Owners of the land on which I live and work, the Wurundjeri people of the Kulin nations. I pay my respect to Elders past, present and emerging.
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