Podcast

Ooh, it’s a juicy topic today. When it comes to the cost of copy for your business, there are many factors at play.  In today’s episode you’ll find out how most copywriters charge, why - and for what. Whether you choose to outsource, or use that money to [...]

Since transitioning from copywriting into the copy coaching space back in 2020, I’ve noticed something that keeps cropping up. Mindset. Often the reason my clients don’t write - or share - content is because they talk themselves out of it.  A lack of confidence can really stop you [...]

Today’s guest on the Not Just About Copy podcast is Christina Chiodo. Chrissy is a website strategist and copywriter with a particular interest in digital accessibility. She believes that proper 'human first' website design and copywriting means thinking through the access needs of your users as a core [...]

Over the years, I’ve discovered, trialled, fallen in love with and ditched many tools, apps or pieces of technology. But I think I can safely say I’ve landed on my 15 favourites.  In this episode, you’ll hear about all the tools, apps or programs I use that make [...]

Today’s guest on the Not Just About Copy podcast is Ilana Kosakiewicz. Ilana first joined me on the podcast for Episode 28 - Get to know your host - where she interviewed me. Today, I’m turning the tables and interviewing my friend, peer and client, Ilana.  Ilana is [...]

Something that took me by surprise when I started and then grew my small business was just how much copy I needed to write - all the time. And no, I’m not talking about client work. I’m talking about all the copy assets I needed to develop just [...]

Today’s guest on the Not Just About Copy podcast is Suz Chadwick. Suz is a bold business and mindset coach and speaker supporting women to go from business confusion to clarity, courage and CEO-ing at boss level. Suz has over 15 years as a brand consultant working with [...]

Last week in my group program, the Co-writing Content Crew, I was asked a great question: How should you structure and time a welcome email sequence for a new subscriber? This was also the nudge I needed to update my own welcome sequence. Whether you’re like me and [...]

Today’s guest on the Not Just About Copy podcast is Nami Clarke. Nami refined her magic toolkit of copywriting, sales, and content strategy running a photography studio for 10 years in one of Melbourne’s fancy postcodes. Today, through her workshops, signature course and 1:1 support - she helps [...]

6 years ago today I registered my ABN and started my business with a dream. To create a new career for myself, away from classroom teaching. I wanted to explore my creativity. To work flexibly. To find that elusive work-life balance. It was one thing to break away [...]