Today I’m reflecting on the overarching theme of the podcast this year - that it’s not just about copy. Solid copywriting skills are foundational, but there are four other pillars or principles that underpin effective written communication. Find out what they are and how you can use them [...]
Today’s guest on the Not Just About Copy podcast is Dr Jacqueline Baulch. Dr Jacqueline is a clinical psychologist and the director of Inner Melbourne Clinical Psychology. She is passionate about shifting the "hush-hush" atmosphere surrounding mental illness, emotions and vulnerability. Jacqueline believes that open and real conversations [...]
Today I’m asking the question, what’s better - slick or authentic copy? And can you have both? You’ll hear about the pros and cons of each and explore what might work best for your business - whether you’re a company of one or part of a large team. [...]
Today’s guest on the Not Just About Copy podcast is Sandy Lowres. Sandy is a pro-ageing advocate and the founder & Creative Director of the award-winning platform Wb40 - Women Beyond Forty, sharing the hard-won wisdom of women 40, 50, 60 and beyond. Sandy is the host of [...]
Today I’m sharing one of the most powerful questions you can ask when researching and writing copy. Prospects need to understand what problem your product or service solves, how it addresses their challenges, and supports their hopes or goals. Because if they don’t, they won’t take that action. [...]
Today’s guest on the Not Just About Copy podcast is Sophie Walker. Sophie Walker is the founder and host of Australian Birth Stories, the podcast with over 10 million downloads that’s endorsed by the Australian College of Midwives. Sophie has a Masters in Public Health and a passion [...]
Today I’m answering a listener's question. If you’ve got a copy or small business question on your mind, you can submit it via Instagram @emmamcmillancopy or my website contact form. In this episode, you’ll hear 8 tips that I hope will help you write faster and with more [...]
Today’s guest on the Not Just About Copy podcast is Marie Nadal Sharma. Marie is the founder and dedicated change-maker at Them You & Me, a digital marketing agency speaking friendly digital. She is passionate about using technology for good, emphasising the 'what' before the 'how’ when enabling [...]
Today’s guest on the Not Just About Copy podcast is Darby Lyndon. Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property, and retail [...]
Ooh, it’s a juicy topic today. When it comes to the cost of copy for your business, there are many factors at play. In today’s episode you’ll find out how most copywriters charge, why - and for what. Whether you choose to outsource, or use that money to [...]
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I acknowledge the Traditional Owners of the land on which I live and work, the Wurundjeri people of the Kulin nations. I pay my respect to Elders past, present and emerging.
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