A live 8-week online program for small business owners and others who want to write better copy.

Part group coaching, part mentorship, all community.

Inside the Co-writing Content Crew you’ll get the guidance, support and accountability you need to actually finish that copy and get it out there.

(Plus personalised critique so you understand the WHY behind it all.)

join the waitlist
Copywriting course online

Do you find it hard to write about your business?

  • You may not fully understand your USP – your point of difference.
  • Every time you sit down to do it, the process just feels awkward
  • You’re worried you’ll sound silly or blur the lines between business and personal life.

I hear you. That’s why I’ve created a hands-on group copy coaching program that’ll give you the confidence to hit publish, the skills to write with ease and fun and the headspace to build a connection with your audience.

Copywriting course online

Welcome to the Co-writing Content Crew

You may not be a ‘confident writer’ or know the ‘right way’ to write copy. Let me start by saying, there’s no one right way – but there are plenty of things that can help.

Because I’ve got a feeling even when the creative juices are flowing and you get in the zone, there’s every chance your social post, email or blog post ends up where so many pieces of writing do… unpublished and sitting in a Google Drive folder.

This is a safe, inclusive space to bounce around ideas, get an objective eye on what’s working and learn how you can tweak your copy so it really pops – and sounds like you.

Wouldn’t it be great to sit down to write – and feel like you know what you’re doing? Imagine having your audience and a clear purpose in mind, the structures in place to craft your work and the confidence that you know how to do this?

I would love this for you, too.

Let’s peel back the curtain on the co-writing process…

You were so supportive and encouraging about what I had written and it felt like such a team effort. Using customer-focused language now seems so obvious, but it’s not something that was on my radar. Thanks for not only giving cohesion to what was on the page but for teaching me some of the ‘how’ and ‘why’. This part of the process was incredibly valuable, confidence-building and empowering. 


I enjoyed working alongside Emma in co-writing sessions, bouncing ideas off each other and watching her tweak my copy so it flowed much better. This kind of collaborative experience was just what I needed to give me a confidence boost with my writing.


Emma, I find you so organised and easy to work with. You corral my chaos! I loved brainstorming with you during our co-writing session. The questions you asked really helped me clarify my goals and desired outcome for the email sequence. 


The Co-writing Content Crew is for…

  • Small business owners with service or product-based businesses who have loads of content to write but lack confidence (or the accountability to make it happen)
  • Emerging copywriters, content writers or VAs
  • Members of marketing and communications teams or other businesses who need to write regular content and would love some guidance to do so.

If you love company when you write, feedback as you go and the chance to bounce ideas and learn from others, this is the space for you.

If you prefer to work 1:1, you might be more comfortable in 1:1 Copy Coaching.

By the end of our time together, you’ll be able to…

  • Ditch copy overwhelm
  • Face the blank page with confidence – and a plan
  • Write quickly and confidently – with purpose and intention
  • Find joy in your writing practice
  • Share your words and message courageously with your audience.
website copywriting melbourne

Hello, I’m Emma!

Teacher. Copywriter. Copywriting coach.

I believe every small business deserves great marketing copy. By empowering you with copy skills, you’ll get the confidence you need to consistently connect with your audience.

I bring 12 years of teaching experience to the table, plus six years of running a successful copywriting business. This means I understand how people learn, as well as the realities of small biz life. It’s a pretty unique skill set and I’m running with it.

Find out more about me >

Here’s what other small business owners say about what it’s like to work with me

Emma has been invaluable in bringing together my business website copy and plans for social media content. Emma has an incredible talent for listening, asking questions, and then creating the exact intention and vision that I had in my mind – in a far clearer and more eloquent way than I could have done myself! 


Emma is a highly-skilled, captivating and knowledgeable sharer who expertly knew how to engage the audience and the content was SO useful. We all agreed that we would change the way we approached content creation after Emma’s inspiring [content repurposing] workshop and that her guidance would help us to impact more effectively, work more productively and hone our messages. Emma is a master of copy and of coaching others to write.


Today’s masterclass was amazing. You are truly brilliant and I loved getting to see you in your zone of genius. You explained everything so well and I’m now feeling excited and equipped to create content (which I haven’t felt in a long time!) Thank you for sharing your approach.


Here’s the lowdown on the ins and outs of the Co-writing Crew

Term 3 program (inaugural round)

Just like school, this program runs during term time (you can take a teacher out of the classroom…). So, it’s flexible enough to work around your life and schedule. Join for a term (8 weeks) then get first dibs on whether you’re keen to jump in again.

Numbers for the inaugural program kicking off in July will be capped at 12 people, for lots of up-close-and-personal time.

Term 3 kicks off on Friday 22 July, 2022

Group coaching call and co-working dates
Coaching 10-11am + Co-working 11-12pm

  • Friday 22 July 10am-12pm AEST
  • Friday 29 July 10am-12pm AEST
  • Friday 5 August 10am-12pm AEST
  • Friday 12 August 10am-12pm AEST
  • Friday 19 August 10am-12pm AEST
  • Friday 26 August 10am-12pm AEST
  • Friday 2 September 10am-12pm AEST
  • Friday 9 September 10am-12pm AEST

Can’t make a call? No stress! All coaching calls (10-11am AEST) will be recorded so you can catch up in your own time.

cowriting content crew


Each term of the Co-writing Content Crew includes the following:

  • 8 x weekly group coaching calls – your chance to ask all your burning questions and get in the copy hot seat for live feedback
  • 8 x co-working sessions – the accountability you need to finish that copy and hit publish!
  • 1 x deep-dive personalised critique of your copy (to 2000 words) at any time during the 8 week program, including Google Docs marked up suggestions and a video walkthrough of my feedback
  • Access to a private Facebook group for support and connection between coaching calls.

Here’s what to BYO:

To get the most out of the Co-writing Content Crew, bring along your copy drafts in Google doc format – the rougher, the better!

You might be:

  • nutting out new website content
  • developing blogs to grow your thought leadership
  • committing to email consistency or
  • mapping out a social media strategy.

I’m here to help with the copy your business needs right now.

Your investment

$666 AUD (price includes GST for Australian businesses)

join the waitlist

This is the beta round, which means it’s the first time I’m running the Co-writing Content Crew

While this may feel a little scary, you could also look at it as a great opportunity, because:

Beta version means beta pricing
When I run the next term of the Co-writing Content Crew, the price will be higher.

A small group means more personalised attention
There are only 12 spots available this time around, which means more time to ask your questions in coaching calls or jump in the copy hot seat.

The beta round comes with a no-questions-asked, money-back guarantee
Once we get started on 22 July, you’ll have 14 days to decide if the Co-writing Content Crew offers genuine value for you.

Now, if you’re anything like me, you won’t want to sign up for a group coaching program without hearing my voice or coaching IRL. I don’t blame you.

Here’s what people say about the copywriting advice and strategies I share on the Not Just About Copy podcast

I’m loving Emma’s podcast – this episode in particular was full of so many great practical writing tips for when you’re feeling daunted by the blank page. Thank you for sharing your wisdom.


Generally, I’ll listen to a new podcast episode and the info gets stashed away in the back of my brain, collecting dust and eventually fading away. BUT this podcast is different. Not only was there so much value jam-packed in, but I also found myself actioning the tips given the next day, sharing what I learnt during the week after and coming back for more. Emma’s voice, wit and wealth of knowledge take you on a journey and I can’t wait to venture again.


This podcast is wonderful. I can highly recommend it to anyone who wants to think more deeply about their copy.


Copy skills. Confidence. Community.

Want in? The Co-writing Content Crew starts 22 July 2022.

join the waitlist