10 top small business lessons from the first 5 years
10 top small business lessons from the first 5 years My 5th business birthday snuck up on me. I knew it was on the horizon because my copywriting business and son were birthed in the same year and my son is now 5. But it wasn't until searching for my ABN online to complete a form [...]
How to create and repurpose content with intention
How to create and repurpose content with intention It's 4.57pm on a Friday and you're racing to schedule Instagram content for the weekend so you can switch off from your business for 48 hours. But the words aren't flowing and you're fresh out of ideas. The last time you blogged was months (or even years) ago, [...]
My 5 top takeaways from CopyCon 2019, Australia’s copywriting conference
What I learnt about copywriting - and business - at CopyCon The advice that made me a better copywriter What does Princess Leia have to do with website copywriting? Or Rio Carnival have to do with branding and client relationships? And why should we never, never, ever use the word passionate again? I explored all these [...]
The 5 qualities of a great copywriter
You’re in the market for a copywriter, but how do you know what to look for? Here are 5 qualities any great copywriter should have When you first started out, paying someone to write your website copy was an expense you couldn’t justify. Makes sense. But, you’re out of that basic survival phase and thinking it [...]
How preparing a copywriting proposal is like dating again
Here's how preparing a copywriting proposal is like dating again Ok, I’d better start with a disclaimer I haven’t actually dated since 2005 and, granted, things have changed a little bit. I never swiped right - or left - and those friends who dated someone they met online in the early 2000s were seriously in the [...]
Introvert? Here’s how to navigate social media
Introvert in business? Here's how to navigate social media (In a way that’s not wholly terrifying) If you’re someone with flourishing social media accounts or a little bit of a social addiction, this post is NOT for you! But, if you’re not on social media (but you know you should be) or you’re set up but [...]
Small Business Spotlight: Photographer Jess Worrall
Image: Lecinda Ward Meet small business owner, Jess Worrall Jess Worrall is as genuine as they come. A hilarious lady (she insists she’s much funnier than her Kiwi husband), Jess is also an absolute legend behind the lens. I’ve had the pleasure of working with Jess, as she not only managed to snap some pics of [...]
Holly Brunnbauer, Motherhood Melbourne
Unless you’ve spent the past year living under a rock, if you’re a fellow Melbourne mama, it’s likely today’s guest needs no introduction. But just in case, Holly, aka Chief Mama of Motherhood Melbourne, is a woman on a mission. Mum of two gorgeous boys, Holly was determined to create a ‘hood where mamas could go [...]
