Introducing the Not Just About Copy framework and five pillars
Introducing the Not Just About Copy framework and five pillars Over the last few years, I’ve discovered there’s so much more to the process of small business copywriting and marketing than we ever really talk that much about. That’s why I coined the expression – ‘not just about copy’. Solid copywriting skills are foundational, but my [...]
Stay calm: 12 ways to cope with end-of-year stress in small business
Stay calm: 12 ways to cope with end-of-year stress in small business As we head into November, it's easy to feel the build-up of stress in small business. It's that time of year when we collectively raise the stakes and get hung up on what we want to ‘get done’ before December 31. But why do [...]
7 ways to make space for content creation in your small business
7 ways to make space for content creation in your small business Making time and space for content creation in your small business is hard. Even as a writer, content creation – and carving out the time – feels tough sometimes. I struggle with motivation and ideas just like everyone else, even now that we’ve ‘moved [...]
A good content strategy can help you hit your small business goals – here’s how
A good content strategy can help you hit your small business goals – here’s how The copy and content you create in your small business can support your goals – or trick you into feeling productive without really moving the needle on what’s important to you. So, let’s get real. It’s time to stop getting distracted [...]
How to write your home page copy – my top 10 must-haves
How to write your home page copy - my top 10 must-haves ‘How should I approach my home page copy?’ I get this question a lot from small business owners like you. And it’s no wonder. Compelling home page copy is crucial to showcase your business and attract aligned visitors. You can think of your home [...]
Tips to write with confidence as a small business owner
Tips to write with confidence as a small business owner If you’re a small business owner, writing with confidence is essential for you to effectively communicate your message and engage your audience. And, let’s face it – in the world of small biz, there’s a lot of copy to write. All. The. Time. If you find [...]
What is copy coaching and how does it work?
What is copy coaching and how does it work? Just when it seemed most small businesses had a handle on copywriting and how it works, I threw a giant spanner in the works. I changed up my business and landed on a new identity - copy coach. What was I thinking?! So, what is copy coaching [...]
Content writing for small business: 5 unusual tips to help you get started
Content writing for small business: 5 unusual tips to help you get started Even if you enjoy writing content for your small business, it doesn’t mean you always feel confident about the process – or know where to start. And it’s easy to get stuck in a content writing rut, where everything starts to sound a [...]
