Why work with a copywriting coach?

You’re pretty sure you’re no good with words. After all, that’s what your high school English teacher said. Who knew there was so much writing involved in running a small business anyway?

Or you’re a copywriter or content writer yourself, but when it comes to (ahem) client processes, like briefing, on-boarding, marketing or pricing your services, you feel out of your depth and in your own way – at the same time. 

You seem to be:

  • Writing bits here and there with no strategy, consistency or joy.

  • Procrastinating, convincing yourself everyone’s more experienced/professional/capable than you.

  • Avoiding it completely.

But you feel ready to be courageous.

To feel professional. And that means showing up and connecting with your audience. Which, frankly, all seems a bit hard AND a bit scary. 

As your copywriting coach, I’m here to help.

copywriting coach

Because deep down you’ve got a feeling you could do this.

Right now, it feels cringy and awkward, like you’re trying to be someone you’re not.

Or like you’re operating on the fly, without bedding down processes that would make things oh-so-much smoother.

That’s ok. You just need some guidance and advice.

Enter your copywriting coach – part writing coach, part business cheerleader.

Let’s get you feeling great about writing!

agency copywriter melbourne

With 1:1 copy coaching, you’ll have access to:

  • The support you need to get cracking and write that copy, so you can feel proud of how you’re showing up online.

  • An experienced copywriter – and former English teacher – on hand for 1:1 support. There are no silly questions and I’ll freely share my processes, advice, strategies, tips and templates with you.

  • The chance to experience writing about yourself from a place of authenticity and joy.

It was amazing
to be coached
by Emma.

We discussed copywriting, how to use conversational copy in my website and event descriptions, using voice of customer data and all things SEO. I learnt so much and have lots of practical changes I can implement. Highly recommend booking in for copy coaching with Emma.

– EMILY, CHANGE YOUR SCENERY

Our sessions will explore what YOU need. 

Through a detailed pre-session questionnaire, I’ll be able to tailor each session to meet you where you’re at. Just to whet your appetite, here are some things we could work through together.

  • Client processes, such as briefing, on-boarding, client relationships, time management and more to help you feel in control of your business.

  • SEO basics to help demystify the mysterious workings of Google and increase your chances of real visibility in the search results.

  • Actionable strategies to help you move beyond your fear of judgement or comparisonitis to a healthy and confident mindset.

  • Structural advice to help you craft website copy, blogs, social posts, emails and more that you can feel proud of for your own business, or for your clients.

  • Writing prompts, productivity hacks and ways to move past writing blocks to let the real you flow onto the page.

  • Digging deep to uncover your audience’s pain points to be able to freely create content that genuinely speaks to your audience. Like that nagging website, for instance.

website copywriting melbourne

Copywriting coaching is perfect for:

  • Small business owners keen for accountability and the skills to up their DIY copy game.
  • Copywriters, content writers or virtual assistants who’d love to grow their confidence, skills and business processes with someone who ‘gets it’.

Here’s how it works:

  1. Choose your own adventure – copy mentoring or co-writing.
  2. Get in touch via the contact form for a discovery call or to book in your session/s.
  3. Just pay your invoice and approve some Ts & Cs to lock in your spot.
  4. Fill in your pre-coaching questionnaire before our session so I can tailor your 90 minutes just for you.
  5. Join me live on Zoom for your session – no need to take notes. You’ll get a full recording, plus follow-up after our session for any lingering questions. You’ll find all the details below.

Copy mentoring

Perfect for making progress with processes, mindset, advice on client relationships, time management and more.

Includes: pre-coaching questionnaire, session recording and session summary with notes, actions and resources + 1 week follow-up WhatsApp support. 

Your investment

Single 90-minute session 

$350 + GST 

Mentoring package 

3 x 90-minute sessions $300 + GST (total cost $900 + GST) paid upfront or as a subscription

Co-writing

Roll your sleeves up, we’re working live in Google docs together to map out your website copy, blog, social posts, sales page, LinkedIn bio – you name it!

Includes: pre-coaching questionnaire, live writing collaboration and session recording + 1 week follow-up WhatsApp support.

Your investment

Single 90-minute session 

$350 + GST 

Co-writing package 

3 x 90-minute sessions $300 + GST (total cost $900 + GST) paid upfront or as a subscription

Your questions, answered.

If your challenges are more around mindset, processes and systems for your business, or you’re already a copywriter or content writer, copy mentoring may be a better fit.

If you want to be able to write your own copy confidently or learn how to better structure blog posts or website copy – and you’re willing to write together – co-writing is likely the way to go.

Not sure? Let’s jump on a call first, to chat through your copy challenges and make sure you choose the best option for you.

I used to be a teacher, so it comes second nature! Just kidding. For a one-off session, no. Although I will get you to fill out a pre-coaching questionnaire. For copy mentoring or co-writing packages, I’ll give you actions to help move you forward. That way, I can review your progress and give you constructive feedback. It won’t be overwhelming, but you’ll need to carve out some time for it.

That depends on your individual challenges and goals for our time together. In general, you’ll feel much more confident and comfortable to write and share your own copy. You may have more of a plan of how to write or what you’ll create, or knowledge about structuring particular pieces of writing. It really depends on your goals. I’m always happy to have a chat first to make sure this service is the right fit for you.

If that’s what you decide is right for you, I’d be happy to chat with you about your project. I write for established businesses, so if I feel your project’s not a great fit for me, I’ll connect you to another copywriter in my trusted network. Get in touch via my contact form, share some details with me and we’ll take it from there.

I highly recommend
working with Emma.

Emma’s skills in communication extend well beyond the written word. She is a highly professional business woman who knows how to listen to the needs of the client, build trust and rapport and most of all leave them feeling that they have added value to their business.

– MARISA, JUST BELIEVE FIT

Want to feel great about your copy?

Let’s chat through your copy challenges and make sure it’s a great two-way fit.

let’s chat