Why work with a copywriting coach?
You’re pretty sure you’re no good with words. After all, that’s what your high school English teacher said. Who knew there was so much writing involved in running a small business anyway?
Or you’re a copywriter or content writer yourself, but when it comes to (ahem) client processes, like briefing, on-boarding, marketing or pricing your services, you feel out of your depth and in your own way – at the same time.
You seem to be:
Writing bits here and there with no strategy, consistency or joy.
Procrastinating, convincing yourself everyone’s more experienced/professional/capable than you.
Avoiding it completely.
But you feel ready to be courageous.
To feel professional. And that means showing up and connecting with your audience. Which, frankly, all seems a bit hard AND a bit scary.
As your copywriting coach, I’m here to help.

Because deep down you’ve got a feeling you could do this.
Right now, it feels cringy and awkward, like you’re trying to be someone you’re not.
Or like you’re operating on the fly, without bedding down processes that would make things oh-so-much smoother.
That’s ok. You just need some guidance and advice.

Enter your copywriting coach – part writing coach, part business cheerleader.
Let’s get you feeling great about writing!

With 1:1 copy coaching, you’ll have access to:
The support you need to get cracking and write that copy, so you can feel proud of how you’re showing up online.
An experienced copywriter – and former English teacher – on hand for 1:1 support. There are no silly questions and I’ll freely share my processes, advice, strategies, tips and templates with you.
The chance to experience writing about yourself from a place of authenticity and joy.
It was amazing
to be coached
by Emma.
We discussed copywriting, how to use conversational copy in my website and event descriptions, using voice of customer data and all things SEO. I learnt so much and have lots of practical changes I can implement. Highly recommend booking in for copy coaching with Emma.
– EMILY, CHANGE YOUR SCENERY

Our sessions will explore what YOU need.
Through a detailed pre-session questionnaire, I’ll be able to tailor each session to meet you where you’re at. Just to whet your appetite, here are some things we could work through together.
Client processes, such as briefing, on-boarding, client relationships, time management and more to help you feel in control of your business.
SEO basics to help demystify the mysterious workings of Google and increase your chances of real visibility in the search results.
Actionable strategies to help you move beyond your fear of judgement or comparisonitis to a healthy and confident mindset.
Structural advice to help you craft website copy, blogs, social posts, emails and more that you can feel proud of for your own business, or for your clients.
Writing prompts, productivity hacks and ways to move past writing blocks to let the real you flow onto the page.
Digging deep to uncover your audience’s pain points to be able to freely create content that genuinely speaks to your audience. Like that nagging website, for instance.

Copywriting coaching is perfect for:
- Small business owners keen for accountability and the skills to up their DIY copy game.
- Copywriters, content writers or virtual assistants who’d love to grow their confidence, skills and business processes with someone who ‘gets it’.
Here’s how it works:
- Choose your own adventure – copy mentoring or co-writing.
- Get in touch via the contact form for a discovery call or to book in your session/s.
- Just pay your invoice and approve some Ts & Cs to lock in your spot.
- Fill in your pre-coaching questionnaire before our session so I can tailor your 90 minutes just for you.
- Join me live on Zoom for your session – no need to take notes. You’ll get a full recording, plus follow-up after our session for any lingering questions. You’ll find all the details below.
Copy mentoring
Perfect for making progress with processes, mindset, advice on client relationships, time management and more.
Includes: pre-coaching questionnaire, session recording and session summary with notes, actions and resources + 1 week follow-up WhatsApp support.
Your investment
Single 90-minute session
$350 + GST
Mentoring package
3 x 90-minute sessions $300 + GST (total cost $900 + GST) paid upfront or as a subscription
Co-writing
Roll your sleeves up, we’re working live in Google docs together to map out your website copy, blog, social posts, sales page, LinkedIn bio – you name it!
Includes: pre-coaching questionnaire, live writing collaboration and session recording + 1 week follow-up WhatsApp support.
Your investment
Single 90-minute session
$350 + GST
Co-writing package
3 x 90-minute sessions $300 + GST (total cost $900 + GST) paid upfront or as a subscription
Your questions, answered.
I highly recommend
working with Emma.
Emma’s skills in communication extend well beyond the written word. She is a highly professional business woman who knows how to listen to the needs of the client, build trust and rapport and most of all leave them feeling that they have added value to their business.
– MARISA, JUST BELIEVE FIT

Want to feel great about your copy?
Let’s chat through your copy challenges and make sure it’s a great two-way fit.