Why work with a copywriting coach?

You’re pretty sure you’re no good with words. After all, that’s what your high school English teacher said. Who knew there was so much writing involved in running a small business anyway?

Or you’re a copywriter or content writer yourself, but when it comes to (ahem) client processes, like briefing, on-boarding, marketing or pricing your services, you feel out of your depth and in your own way – at the same time. 

You seem to be:

  • Writing bits here and there with no strategy, consistency or joy.

  • Procrastinating, convincing yourself everyone’s more experienced/professional/capable than you.

  • Avoiding it completely.

But you feel ready to be courageous.

To feel professional. And that means showing up and connecting with your audience. Which, frankly, all seems a bit hard AND a bit scary. 

As your copywriting coach, I’m here to help.

copywriting coach

Because deep down you’ve got a feeling you could do this.

Right now, it feels cringy and awkward, like you’re trying to be someone you’re not.

Or like you’re operating on the fly, without bedding down processes that would make things oh-so-much smoother.

That’s ok. You just need some guidance and advice.

Enter your copywriting coach – part writing coach, part business cheerleader.

Let’s get you feeling great about writing!

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With 1:1 copy coaching, you’ll have access to:

  • The support you need to get cracking and write that copy, so you can feel proud of how you’re showing up online.

  • An experienced copywriter – and former English teacher – on hand for 1:1 support. There are no silly questions and I’ll freely share my processes, advice, strategies, tips and templates with you.

  • The chance to experience writing about yourself from a place of authenticity and joy.

It has given me more confidence with what I’m sharing.

I knew I needed some fresh eyes to challenge the work I’d already created. It felt very natural to work with you, and like a team effort. I now have a lot more clarity and conviction with the work we did together. It was thought-provoking to have a more full understanding of my message and work’s purpose. I’m so grateful for our time, Emma. It has given me more confidence with what I’m sharing. Thank you so much for being there to support me with putting together something I feel really proud of!


Our sessions will explore what YOU need. 

Through a detailed pre-session questionnaire, I’ll be able to tailor each session to meet you where you’re at. Just to get the cogs turning, here are some things we could work through together.

  • Client processes, such as briefing, on-boarding, client relationships, time management and more to help you feel in control of your business.

  • SEO basics to help demystify the mysterious workings of Google and increase your chances of real visibility in the search results.

  • Actionable strategies to help you move beyond your fear of judgement or comparisonitis to a healthy and confident mindset.

  • Structural advice to help you craft website copy, blogs, social posts, emails and more that you can feel proud of for your own business, or for your clients.

  • Writing prompts, productivity hacks and ways to move past writing blocks to let the real you flow onto the page.

  • Digging deep to uncover your audience’s pain points to be able to freely create content that genuinely speaks to your audience. Like that nagging website, for instance.

website copywriting melbourne

Copywriting coaching is perfect for:

  • Small business owners keen for accountability and the skills to up their DIY copy game.
  • Copywriters, content writers or virtual assistants who’d love to grow their confidence, skills and business processes with someone who ‘gets it’.

Here’s how it works:

  1. Choose your own adventure – copy mentoring or co-writing.
  2. For single sessions, go ahead and book below. To book a 3-session package or discovery call, you can get in touch via the contact form.
  3. Please note all single sessions are paid upfront, while packages are paid on a subscription model.
  4. Approve some Ts & Cs then fill in your pre-coaching questionnaire before our session so I can tailor your 90 minutes just for you.
  5. Join me live on Zoom for your session. You’ll get a full recording, plus a week’s follow-up for any lingering questions. You can find all the details below.

The coaching options

Copy mentoring

Perfect for making progress with processes, mindset, advice on client relationships, time management and more.

Includes: pre-coaching questionnaire, session recording and session summary with notes, actions and resources + 1 week of follow-up email support. 

Your investment

Single 90-minute session
$350 + GST 

Mentoring package
3 x 90-minute sessions $300 + GST (total cost $900 + GST) paid upfront or as a subscription


Roll your sleeves up, we’re working live in Google docs together to map out your website copy, blog, social posts, sales page, LinkedIn bio – you name it!

Includes: pre-coaching questionnaire, live writing collaboration and session recording + 1 week of follow-up email support.

Your investment

Single 90-minute session
$350 + GST 

Co-writing package
3 x 90-minute sessions $300 + GST (total cost $900 + GST) paid upfront or as a subscription

Book a single session

Your questions, answered.

If your challenges are more around mindset, processes and systems for your business, or you’re already a copywriter or content writer, copy mentoring may be a better fit.

If you want to be able to write your own copy confidently or learn how to better structure blog posts or website copy – and you’re willing to write together – co-writing is likely the way to go.

Not sure? Let’s jump on a call first, to chat through your copy challenges and make sure you choose the best option for you.

I used to be a teacher, so it comes second nature! Just kidding. For a one-off session, no. Although I will get you to fill out a pre-coaching questionnaire. For copy mentoring or co-writing packages, I’ll give you actions to help move you forward. That way, I can review your progress and give you constructive feedback. It won’t be overwhelming, but you’ll need to carve out some time for it.

That depends on your individual challenges and goals for our time together. In general, you’ll feel much more confident and comfortable to write and share your own copy. You may have more of a plan of how to write or what you’ll create, or knowledge about structuring particular pieces of writing. It really depends on your goals. I’m always happy to have a chat first to make sure this service is the right fit for you.

If that’s what you decide is right for you, I’d be happy to chat with you about your project. I write for established businesses, so if I feel your project’s not a great fit for me, I’ll connect you to another copywriter in my trusted network. Get in touch via my contact form, share some details with me and we’ll take it from there.

Incredibly valuable, confidence-building and empowering.

It was so helpful having you cast your eyes over the jumbled pile of words I’d put together and giving them order and sense. I now feel so much clearer and better about being ready for building my website! I really enjoyed watching you work live, talking through the changes you were making – and, most importantly, why. You were so supportive and encouraging about what I had written and it felt like such a team effort. Using customer-focused language now seems so obvious, but it’s not something that was on my radar. Thanks for not only giving cohesion to what was on the page, but for teaching me some of the ‘how’. This part of the process was incredibly valuable, confidence-building and empowering.


Would you love to get copy confident?

Tailored copy coaching sessions could help transform your business.

Ready to get started?