Join the membership community for good company and content writing accountability…
Not Just About Copy – The Community
A supportive membership community – for small business owners and freelancers who want to build sustainable writing habits and get valuable copy feedback surrounded by like-minded folk. We’re all in this together.

‘Getting into a good content rhythm was a high priority and connecting with like-spirited people.’
VIREN THAKRAR, IN THE GAME
Here’s what people say…
‘The regular sessions were so valuable, hearing from and sharing with other small business owners in a safe, non-judgemental way. I realised that [writing copy is] not super scary. What’s shifted is my ability to feel comfy with being ‘me’ when writing copy and trusting my gut that what I have to say is valuable. I walked away with content I could actually use. Without the accountability, I wouldn’t have written anything.’
– EMMA PAWSON, LEARNING DESIGNER
‘Having the support and accountability to produce content was what really appealed to me. The focus on a specific area was really interesting. Dedicated time to work on writing (with accountability and feedback) made it incredibly valuable during a time when I wouldn’t have completed any content creation without it.’
– CATH CONNELL, COACH
‘I was already a follower and listener of your content, so trusted that you had a lot of knowledge and wisdom to share. I felt I would be getting valuable advice from a great teacher that would help me grow my skillset in a new marketing position. My expectations were exceeded! I now have a regular writing practice and confidence knowing that having words on the page means I have something to edit.’
– SIONA CAMPBELL, HEALTHY BUSINESS FINANCES

What shakes down inside the membership community? Here’s what.
Co-writing
Take action on your small business content in these hands-on sessions. From email newsletters to social media posts, website copy updates and more – there’s always something to write. Set your intention, shut off your distractions and we’re away. You’ll be amazed what you can achieve in a focused block of time.
In these sessions, you’ll:
‘Dedicated time to write (with accountability and feedback) made it incredibly valuable.’
CATH CONNELL, COACH
Love a bonus? Me too. Here’s what’s on offer:

Hey there, I’m Emma.
Copy coach. Small business owner. Connector.
Here’s what I believe: Everyone can write better. That’s why rather than do it for you, I’m here to help you write better copy for your business.
I bring 12 years of teaching experience to the table, plus seven years of running a successful copywriting business. This means I understand how people learn, as well as the realities of small biz life. It’s a pretty unique skill set and I’m running with it.
Want to write better copy for your small business and be surrounded by like-minded folk while you do it? You’re in the right place, friend. Welcome to our copywriting community.
Not Just About Copy – The Community is for…
And just to recap, your membership includes:
- Fortnightly co-writing sessions
- Monthly ‘Ask me anything’ Q&A sessions
- Monthly copy hot seat sessions
- Access to a growing library of resources.
Plus your bonuses:
- Member-only pricing on coaching and courses
- No Facebook group
- A free ticket – including guided workbook – to all Quarterly Content Planning Workshops.
Here’s what people say…
‘I loved the time on Zoom when we were all writing together. Your calm and encouraging manner helped us feel confident about our written work. Your answers to our questions were clear and well thought out and your feedback on our writing was invaluable.’
– LEONIE LOCKWOOD, LEONIE LOCKWOOD YOGA
‘Emma is a highly-skilled, captivating and knowledgeable sharer who expertly knew how to engage the audience and the content was SO useful. We all agreed Emma’s guidance would help us to impact more effectively, work more productively and hone our messages. Emma is a master of copy and of coaching others to write.’
– AMI SUMMERS, CRAFT COACHING & DEVELOPMENT
‘It was so helpful to hear Emma’s insights and expert advice on how to write website copy with the intended user in mind. She was very generous in sharing tips on how to obtain valuable client testimonials for your site. Emma’s professional and clear presentation style keeps her audience engaged.’
– HAYLEY ROBERTSON, MY CLIENT STRATEGY
