Get your marketing, comms or PR team copy confident with Copywriting Fundamentals 

A live online workshop for in-house teams who want to write better copy with more consistency, efficiency and confidence.

copywriting fundamentals workshop for teams

‘Emma is a highly-skilled, captivating and knowledgeable sharer who expertly knew how to engage the audience and the content was SO useful. I can’t recommend Emma more highly to add value to your group or team through her training and knowledge sharing – she’s a master of copy and of coaching others to write.’


Inside this live online workshop, you’ll learn:

  • Why good copy is important

  • What makes good copy

  • 11 copywriting fundamentals applicable to any business writing

  • Accessible and instantly-actionable grammar tips

  • How to harness various tools including AI to support your writing process

PLUS, you’ll get time to ask questions relevant to your team’s challenges, along with a handy cheat sheet to support implementation.

Here’s what people say…

‘As a presenter, Emma is knowledgeable, calming, interactive and inclusive. She made us feel comfortable to ask questions and make mistakes which I think is integral to learning. Incorporating activities was a great way for the team to put their learnings to use and make sure they felt comfortable applying it to their practice moving forward.’⁠


‘We all really enjoyed your approach to teaching…it offered a deeper perspective and was more client-focussed, rather than ‘advertising’ focussed. I thought I was doing this for my team at first, but I got so much out of it.’


‘Before the workshop, my team approached copywriting with a mix of fear and aggression. I’m already receiving very positive feedback from the team. They have been much more confident since our session, putting some of the tips into practice and finding the work more manageable. The tips and techniques you shared were very clear and easy to follow and delivered professionally. Thank you so much.’ 


Let’s peel back the curtain – here’s what you can expect inside the Copywriting Fundamentals workshop.

The fundamentals of good copy

The first step towards being able to communicate consistently and confidently is getting a grasp of copy fundamentals. Once you’ve got these down pat, you’re well on your way.

Get to know – and love – grammar

Grammar doesn’t have to be boring – or super technical. You’ll get some actionable tips to implement right away for immediate impact.

Essential tools for better writing

When you know how to use them properly, writing tools are your best friend. Learn how to harness AI like ChatGPT and my other favourite tools to make copywriting so much easier and more efficient.

Get your burning questions answered

I want this workshop to feel meaningful for you. That’s why you’ve got built-in time to ask your laser-focused questions i.e. my eyes and ears on your unique challenges in real time.

Your implementation cheat sheet (no need to take notes!)

Learning is one thing, but putting it into practice is another beast. To make the implementation process that much easier, you’ll get a handy cheat sheet that summarises key learnings.

Your investment $750 (+ GST for Aus businesses)

Your investment includes:

  • A 60-minute live online workshop for up to 20 participants including 50 minutes of Copy Fundamentals presentation with 10 minutes of question time.
  • A handy cheat sheet of copy fundamentals, grammar tips and my favourite tools delivered post-workshop to help with implementation.
website copywriting melbourne

Hey there, I’m Emma.

Copy coach. Teacher. Guide.

Here’s what I believe: Everyone can write better, including you. 

I bring 12 years of teaching experience to the table, plus seven years of running a successful business. This means I understand how people learn, as well as the realities of writing for a particular audience. 

Want your in-house team to write with more confidence, efficiency and consistency?

Let’s start the conversation.

Copy Fundamentals is for…

  • Members of in-house marketing, comms or PR teams who have loads of copy to write but lack skills or confidence.

Copywriting course online

You may not be a ‘confident writer’ but we can work with that.

There’s no one right way to write copy – but there is a set of fundamentals. And grammar basics. And tools to use. And the permission to break a rule or two along the way.

Wouldn’t it be great if your team could sit down to write – and feel like they know what they’re doing? It’s possible!