‘Emma is a highly-skilled, captivating and knowledgeable sharer who expertly knew how to engage the audience and the content was SO useful. I can’t recommend Emma more highly to add value to your group or team through her training and knowledge sharing – she’s a master of copy and of coaching others to write.’
AMI SUMMERS, CRAFT COACHING & DEVELOPMENT
Here’s what people say…
‘As a presenter, Emma is knowledgeable, calming, interactive and inclusive. She made us feel comfortable to ask questions and make mistakes which I think is integral to learning. Incorporating activities was a great way for the team to put their learnings to use and make sure they felt comfortable applying it to their practice moving forward.’
– AMPR GROUP
‘We all really enjoyed your approach to teaching…it offered a deeper perspective and was more client-focussed, rather than ‘advertising’ focussed. I thought I was doing this for my team at first, but I got so much out of it.’
– DONITA RICHARDS, MIGHTY WRITING CO
‘Before the workshop, my team approached copywriting with a mix of fear and aggression. I’m already receiving very positive feedback from the team. They have been much more confident since our session, putting some of the tips into practice and finding the work more manageable. The tips and techniques you shared were very clear and easy to follow and delivered professionally. Thank you so much.’
– ANDREA FERRER, ABOGADOS NOW

Let’s peel back the curtain – here’s what you can expect inside the Copywriting Fundamentals workshop.
Your investment $750 (+ GST for Aus businesses)
Your investment includes:
- A 60-minute live online workshop for up to 20 participants including 50 minutes of Copy Fundamentals presentation with 10 minutes of question time.
- A handy cheat sheet of copy fundamentals, grammar tips and my favourite tools delivered post-workshop to help with implementation.

Hey there, I’m Emma.
Copy coach. Teacher. Guide.
Here’s what I believe: Everyone can write better, including you.
I bring 12 years of teaching experience to the table, plus seven years of running a successful business. This means I understand how people learn, as well as the realities of writing for a particular audience.
Want your in-house team to write with more confidence, efficiency and consistency?
Let’s start the conversation.
Copy Fundamentals is for…

You may not be a ‘confident writer’ but we can work with that.
There’s no one right way to write copy – but there is a set of fundamentals. And grammar basics. And tools to use. And the permission to break a rule or two along the way.
Wouldn’t it be great if your team could sit down to write – and feel like they know what they’re doing? It’s possible!