In a busy, fast-paced world, some things – good cups of tea and good copy – still take time.
In today’s episode, we explore the idea of percolation and why you get a better outcome when you separate the processes of brainstorming and writing.
You’ll find out how percolation works and get practical ways to apply it to any copywriting or creative writing project.
Happy writing!
Resources:
- Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/
- Copy coaching: https://www.emmamcmillancopy.com/copywriting-coach/
- Episode 1 with Ami Summers: https://www.emmamcmillancopy.com/episode-1/
- Episode 13 with Jo Simpson: https://www.emmamcmillancopy.com/episode-13/
Listen to the episode here:
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