Nothing like an About page to strike fear into the hearts of small business owners everywhere. So, what are we afraid of? What if we could start to look at our About page as a place to make a beautiful human connection with our prospects?

The good news is, there’s no one right way to write an About page – as long as it feels like a true reflection of you and demonstrates how you bring value to your target audience. In today’s episode, I share my 5 essentials for your About page, just to get you on your way.

Happy writing!

And if you love this episode, make sure you check out Episode 24: 10 website home page essentials & Episode 10: Writing about ourselves is hard. Here’s how to make it easier.

Important links:

Listen to the episode here:

Connect with me: