Today’s guest on the Not Just About Copy podcast is Erika McInerney.

Erika is a marketing strategist and social media trainer at Mac&Ernie – founded to increase digital skills and confidence in individuals and organisations. She is highly recommended for her support and genuine dedication to helping small businesses succeed. Erika has worked extensively across industry sectors and, through Mac&Ernie, has helped thousands of small and micro businesses achieve their goals and stop stressing and guessing when it comes to digital marketing.

Erika has a BA in Media & Communication and a Masters of Marketing and is a Certified Practising Marketer with the Australian Marketing Institute. She has been working in advertising and digital marketing for over 25 years and shares that practical experience and knowledge freely. Erika is well known for her generosity and authenticity and provides training that is smart, relevant and jargon free.

In this episode, we talk about:

  • Erika’s advertising background and how this helped her understand consumer behaviour
  • How she outgrew agency life and why she moved back ‘home’
  • The farmers market she started and what it taught her about the power of social media in regional areas to strengthen community
  • The evolution of social channels and why it feels so complicated to stay up to date
  • Erika’s love/hate relationship with social media, and the challenges with being consistent
  • Why your purpose, goal and strategy are the cornerstones when it comes to using social media for your business, and
  • How to develop metrics that matter to YOU and post in a way that feels truly authentic.

Since we recorded this interview a few weeks ago, I have made my first few Instagram reels. I’m still not sure how I feel about them, but I’m having a bit of fun experimenting and not taking the process too seriously! Without further ado, here’s my conversation with social media trainer, Erika McInerney. Enjoy!

How you can connect with Erika

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