Today’s guest on the Not Just About Copy podcast is Fernanda Alberici.

Fernanda is a marketing strategist, Facebook Ads expert, speaker and the CEO of Fab Marketing, a digital marketing agency dedicated to supporting women in business.  Fernanda works with service-based and e-commerce businesses who want to stand out online, attract a consistent influx of leads and customers, and grow a profitable business without burnout.

In this episode, we talk about:

  • Fernanda’s transition from general marketing consultant to specialising in Facebook ads and why she loves the immediacy of this platform
  • How Facebook ads has evolved over time, including how iOS and other factors have impacted the platform
  • The potential of Facebook ads to attract and grow your audience (in a time of shifting, frustrating algorithms on social media)
  • Why all businesses eventually need to bring in a new audience with lead generation
  • Some of the common myths around Facebook ads, as well as what to consider before you dip your toe in
  • Why great copy is fundamental for a successful Facebook ads campaign
  • Fernanda’s tips for writing useful evergreen blog content and where she gets her ideas, and
  • How she manages to create work/life separation these days and why she had to draw the line.

I’ve known Fernanda for several years and I invited her on to the podcast to help demystify Facebook ads for small business owners using plain, easy-to-understand language. Once you’ve had a listen, DM me on Instagram and tell me what resonated with you and please leave a review on Apple podcasts. Here’s a recent one I received from LinkedIn visibility coach Kate Merryweather: ‘Emma has a great perspective and I love learning about her approach to business, copywriting and authentic connection. Thanks for a great show.’ Thanks for taking the time to leave your review, Kate – it helps to spread the word.

Now, without further ado, here’s my conversation with Fernanda Alberici.

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Resource mentioned:  ‘How are we going to explain this? Our Future on a Hot Earth’ by Jelmer Mommers

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