Today I’m sharing one of the most powerful questions you can ask when researching and writing copy.

Prospects need to understand what problem your product or service solves, how it addresses their challenges, and supports their hopes or goals. Because if they don’t, they won’t take that action. Once you know the question, it will transform the way you write your copy.

Enjoy and happy writing!

You might also enjoy:

Episode 30 – Common mistakes you’re making with your copy – and how to fix them (solo)
Episode 21 – Good things don’t just sell themselves with jewellery designer Anu Sawnhey

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