Episode 50: What’s better – slick or authentic copy?

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Today I’m asking the question, what’s better – slick or authentic copy? And can you have both?

You’ll hear about the pros and cons of each and explore what might work best for your business – whether you’re a company of one or part of a large team.

Enjoy and happy writing!

You might also enjoy:

Episode 38 – Copy assets checklist for your small biz (solo)
Episode 25: Copy is conversation with launch copywriter Kirsty Fanton

Listen to the episode here:

Connect with me:

Website: emmamcmillancopy.com
Instagram: https://www.instagram.com/emmamcmillancopy/
Facebook: https://www.facebook.com/emmamcmillancopywriter/
LinkedIn: https://www.linkedin.com/in/emma-mcmillan-copywriter/

2022-11-21T02:22:15+11:00By Emma McMillan|Podcast|

About the Author: Emma McMillan

I'm an educator, copywriter, copy coach and copywriting podcast host who believes every small business deserves great copy. I empower individuals with the skills, confidence and accountability they need to connect authentically - and consistently - with their audience. My unique skillset gives me a deep understanding of both how people learn and the realities of small business life.