Kate Merryweather is a redheaded LinkedIn coach who believes that LinkedIn can transform lives — if you have the right strategy. She creates custom LinkedIn strategies to help her clients effortlessly attract inbound leads. Her focus is on a 0% hustle strategy. Instead, she teaches clients to share content that turns fans into followers and followers into buyers. Kate lives in Melbourne with her sensible husband, three daughters and creatively-named ginger cat, Ginger.

Kate and I first met many years ago when we were both full-time copywriters. In this episode, Kate shares her career transition from copywriter to LinkedIn coach and gives loads of digestible and honest insights into the platform we’d love to love. She also shares some great stories and learning experiences. If you’re at all interested in LinkedIn for your business or personal brand, Kate makes it feel like a fun, interesting and valuable space to be. I hope you enjoy my conversation with Kate.

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