‘The list! OMG, so helpful Emma. It’s all the things I know I need to do, but categorised and prioritised makes it so much more digestible, and doable! The reflective questions really helped me to open my mind up and get beyond some of the barriers so I feel ready to actually take action.’
CLARE PUKI, THE HUMAN ELEMENT

Hey there, I’m Emma.
Copy coach. Teacher. Guide.
Here’s what I’ve noticed. The copy and content you create can support your goals – or trick you into feeling productive without really moving the needle on what’s important to you.
So, it’s time to stop getting distracted by social media…and start being intentional. By taking some time to strategise, you can create copy assets that will serve you
now – and into the future.
I bring 12 years of teaching experience to the table, plus seven years of running a successful business. This means I understand how people learn, as well as the realities of small business life.
I made this workbook for you – and I use it too, because it works.
Here’s what you can expect inside the workbook
Your investment $19 (+ GST for Aus businesses)
Your investment includes:
- A self-guided workbook full of useful reflective prompts and thought starters, plus a copy assets checklist to help you identify gaps & opportunities.
- The chance to upgrade to any future guided Quarterly Content Planning Workshop at a special price.