emma Mcmillan copywriting portfolio 

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Over the past few years, I’ve been lucky to work with many fabulous clients. From small businesses to large organisations, I’ve relished the chance to help all of them:

  • enhance their online presence

  • capture a consistent, engaging tone of voice and message

  • stress less about managing their content needs

If you’d love a sticky beak at this comprehensive client list, you’ll find it here.

To see some of my work in the big wide world, you’ll find it below. And, of course, for any burning questions or to get in touch with me, hit the yellow button!

education

‘Emma was a dream to work with, especially given the tight and demanding timeline. She was flexible and produced professional work with a quick turn around. Communication was fantastic and the final copy was aligned with the brand and captured the essence of a number of inputs under a consistent tone of voice. We look forward to engaging Emma again on another project. She was positive and quick to jump on board and integrate herself with the team.’

Emily Hamilton, Prime Motive (RMIT Industry website)

 
CLUEY LEARNING  In my capacity as a former leading teacher turned copywriter, I research, write and edit blog articles for Australian tutoring organisation, Cluey Learning. To accompany these blogs, I write SEO-friendly headlines, metadata and social media copy to engage with Cluey’s online audience.

CLUEY LEARNING

In my capacity as a former leading teacher turned copywriter, I research, write and edit blog articles for Australian tutoring organisation, Cluey Learning. To accompany these blogs, I write SEO-friendly headlines, metadata and social media copy to engage with Cluey’s online audience.

 
PRIME MOTIVE (RMIT)  I was engaged as a copywriter by UX Design agency Prime Motive on the RMIT Industry website redesign project. My role was to help facilitate stakeholder briefing meetings, collect data, and write website pages for consistency of messaging and to improve user experience.

PRIME MOTIVE (RMIT)

I was engaged as a copywriter by UX Design agency Prime Motive on the RMIT Industry website redesign project. My role was to help facilitate stakeholder briefing meetings, collect data, and write website pages for consistency of messaging and to improve user experience.

 

health

‘I engaged Emma's services to write specific content for medical services. She delivered excellent content and also offered formatting and structural suggestions, completing the work well within the time frame set out in the initial scope discussions. I would recommend Emma and will be working with her in the future to develop content for my organisation.’

Sam Burrell, Clinical Labs

 
FIRST2CARE  In my capacity as a health copywriter, I write extensively researched articles for First2Care. These articles, for participants, carers and providers, look at issues surrounding disability services and the NDIS. I also write monthly EDMs about important NDIS news and updates.

FIRST2CARE

In my capacity as a health copywriter, I write extensively researched articles for First2Care. These articles, for participants, carers and providers, look at issues surrounding disability services and the NDIS. I also write monthly EDMs about important NDIS news and updates.

 
SIGMA HEALTHCARE  In my capacity as a health copywriter, I was engaged to write a number of long-form, heavily researched articles for Sigma Healthcare. These articles covered many issues relating to general health, pharmacy and healthcare news and updates.

SIGMA HEALTHCARE

In my capacity as a health copywriter, I was engaged to write a number of long-form, heavily researched articles for Sigma Healthcare. These articles covered many issues relating to general health, pharmacy and healthcare news and updates.

 

lifestyle

‘Emma provides a very professional service, consistently delivering all pieces to a high standard. Her copywriting style is a friendly, conversational tone, perfect for our blog and aligned with our brand. We are very happy to continue using her services and recommend her to others.’

Chantal Leeder, Triumph Australia

 
THEFORK  I indulge my love of food and discovering new restaurants as a blog writer for thefork. I specialise in writing about Melbourne’s dining scene, but have contributed on a range of topics such as Best Hotel Restaurants and Valentine’s Day Dining.

THEFORK

I indulge my love of food and discovering new restaurants as a blog writer for thefork. I specialise in writing about Melbourne’s dining scene, but have contributed on a range of topics such as Best Hotel Restaurants and Valentine’s Day Dining.

 
TRIUMPH AUSTRALIA  I was approached by Triumph to help launch their new blog. I currently write regular pieces on a range of topics from women’s health, to fashion advice and how to Kon-Mari your lingerie drawer. I was a casual lingerie sales assistant in my uni days, so this client has been a perfect fit!

TRIUMPH AUSTRALIA

I was approached by Triumph to help launch their new blog. I currently write regular pieces on a range of topics from women’s health, to fashion advice and how to Kon-Mari your lingerie drawer. I was a casual lingerie sales assistant in my uni days, so this client has been a perfect fit!