Project Description

Go-to copywriter for a leading online educational video platform

ClickView were seeking an experienced copywriter with an education background to work with their marketing team on an ongoing freelance basis.

ClickView needed a copywriter who could:

  • Identify and incorporate key messages (from voice of customer survey data) into website copy and communications
  • Clearly communicate the ClickView customer value proposition for generating leads and onboarding customers
  • Support the marketing team to optimise each website for different target audiences.

Copywriting Services Provided

Over time, our work together has included:

  • Tone of Voice Guide and delivery of TOV workshops (both live and online)

  • Website and landing pages

  • Blog posts

  • Email campaigns

  • Social media posts

  • Sales decks and proposals

  • Press releases

  • Case studies

The Outcomes Achieved

We have successfully collaborated since September 2019. Highlights of the partnership include:

  • Launching the new UK website

  • Supporting schools worldwide with resources for home learning throughout COVID-19

  • Implementing a new Tone of Voice Guide and training staff through face-to-face and online workshops.

We highly
recommend Emma.

We had been searching high and low for an experienced writer who understood our target audience and had the right skills to communicate our message effectively. Highly professional, Emma approaches every piece of copy with a positive attitude while juggling multiple projects across different areas of our business, even when we have short deadlines. Our website and all our customer communications now have a consistent tone of voice and professional language, thanks to Emma. Her services have become an integral part of our work and we barely write a sentence now without first consulting Emma.

– JAMES & ANDREW, CLICKVIEW

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