The Prime Motive team approached me to work as lead copywriter on a UX-driven website rewrite project for RMIT University Industry (Business). The website no longer reflected the needs of the department, nor did it match other sections of the RMIT site.
The process was to include on-site workshops with many key stakeholders over a number of weeks. Playback sessions would be a key feature of the project, to share testing results and gather feedback along the way. I would simultaneously develop a Tone of Voice Guide for the Industry department, to facilitate consistent voice for the brand.