copywriting masterclass

Map purposeful content to support your big small biz goals

A live online workshop with copy coach & small business mentor, Emma McMillan

The copy and content you create in your small business can support your goals – or it can trick you into feeling productive without really moving the needle on what’s important to you. 

So, let’s get real. Stop getting distracted by social media…and start being intentional. By taking some time to strategise, you’ll use your time more efficiently and effectively to create copy assets that will serve you now – and into the future. 

This workshop will help you…

  • Move closer to your big small biz goals
  • Get focused and intentional with the copy and content you create
  • Market in a sustainable, purposeful and enjoyable way. 

You’ll come away with:

Clarity about what’s important to you and your 3-6 month goals for your biz.
Awareness about what’s already working when it comes to your content planning and execution – and opportunities to harness.
A clear plan of attack so you’re creating content with purpose – to move the needle on your goals.

See ya scattergun approach! The best kind of content marketing is purposeful, planned and aligned with your goals.

What they say…

‘Emma is a highly-skilled, captivating and knowledgeable sharer who expertly knew how to engage the audience and the content was SO useful. We all agreed Emma’s guidance would help us to impact more effectively, work more productively and hone our messages. Emma is a master of copy and of coaching others to write.’


‘As a presenter, Emma is knowledgeable, calming, interactive and inclusive. She made us feel comfortable to ask questions and make mistakes which I think is integral to learning. Incorporating activities was a great way for the team to put their learnings to use and make sure they felt comfortable applying it to their practice moving forward.’


‘I now have clarity and a sense of purpose around the writing I am doing and want to do. I also have a better picture of how to plan, organise and repurpose my content. I felt like the space was going to be held in a way that would be supportive for me…and it was.’


Here’s the nitty gritty:

  • December 5, 2023

  • 9.30am-11.30am AEST

  • Zoom

  • $59 + GST for Australian businesses

get copy confident


  • 2-hour Zoom workshop designed just for small business owners

  • Guidance from copy coach, Emma McMillan to map out your content strategy & goals for the upcoming quarter

  • Support to intentionally plan the copy & content assets to create to help you hit those goals – and take action

  • A guided workbook with useful prompts, plus a copy assets checklist to help you identify gaps & opportunities.