Melbourne website copywriter Emma McMillan

Let an experienced Melbourne website copywriter help you

When it comes to writing your new website copy, do any of these sound familiar?

  • If I only had the time and space to focus, like a week away without distractions, I’d definitely get it done.

  • It’s on my to-do list, so it’s absolutely happening. It’s just a matter of when.

  • I just don’t enjoy writing or editing. And it’s taking me so much time trying to get it right.

I’m going to go out on a limb here…

Is it time to get some copywriting help from a website copywriter? After all, it’s not a test. You don’t have to do it alone.

Imagine having a website you feel so proud of, you jump on social media to share it straight away.

You want a website that truly reflects your growing business and how you show up to serve others. And one that’s written in a way both humans and Google will love. Imagine the process of creating that website being enjoyable. Easy. Collaborative. It can be all of these things.

You see, in a way, it’s copy done for you. But it’s really done with you.

With a clear vision, timeline and process.


We’ll typically take the following journey together.


This starts with our in-depth briefing over Zoom where you give me the full picture of your business. Then I’ll get stuck into customer research, surveying and interviewing your customers, mining testimonials and reviews. Digging around for juicy nuggets that’ll make your copy pop. This is when the SEO keyword research magic happens too, if that’s in the game plan.

Checking in

We’ll check in with a phone call or Zoom chat to debrief the survey and research insights, plus any keyword research. I’ll get your eyes on a key messaging document to make sure we’re on the same page for the next exciting stage – the wordy bit.

Getting wordy

I’ll write the first draft of your copy, checking in with you along the way if needed. There are two rounds of collaborative revisions included to get your copy sounding just right.

Dot the i’s and cross the t’s

The copy’s all yours to pass on to your designer or developer. Don’t forget to let me know when you’re ready for a final proofread of your site before you hit publish.

Emma was an
absolute pleasure
to work with.

She took the time to truly understand my brand, the story behind my business and myself. Emma then transformed my story into consistent, concise, and well formulated web content which reflected the desired tone and professionalism that I was after. I would highly recommend Emma for any website copywriting needs. Thank you!


Melbourne SEO website copywriter Emma Melbourne

Let me help you see the bigger picture

Small business life can be lonely. It’s way more fun to collaborate, connect and bounce ideas. So, let’s do this as a team. I’ll help you see your business in a new light, while you help me nail the details. We’ll work through all revisions together to make sure you’re comfortable with how the copy is progressing. Think of me as your masterful dot-to-dot-er, connecting threads and extracting a clear message for your audience.

Let’s, dare I say it, make copy fun again.

Website copywriting is perfect for:

  • Established business owners who’ve outgrown their early website copy.
  • Growing businesses whose message or offerings are evolving.
  • Business owners who want SEO-optimised content to get found online. 
  • New businesses who’ve done branding or values work and are clear on their offering.


A sample custom website includes the following:

  • Detailed briefing questionnaire + 1 hour Zoom/phone call with you

  • SEO keyword research including a custom report

  • Customer research (developing a custom survey for your clients, up to 2 x 1:1 30-minute client phone interviews, testimonial/review mining, competitor research)

  • Report of customer research insights

  • Key messaging document from the research outlining the direction for the website copy (it’s yours to keep and use for all your copy)

  • Your website copy in copy deck format, just how your developer likes it

  • Up to 500 words of SEO-optimised copy per page

  • Title and meta descriptions

  • 2 x rounds of collaborative amends

  • Professional proofreading

  • Final check of copy once loaded to your site

Your investment
Prices start from $3000 + GST for a 5-page website

Your questions, answered.

I’m glad you asked. I’m fully trained in SEO, so I know exactly how to optimise your website so it will actually get found online. SEO keyword research is also included in all custom website projects. I’ll be sure to explain all the ins and outs to you in language that makes sense – not tech gobbledygook. Promise. If you need a Melbourne website copywriter who understands SEO, don’t leave it to chance.

I’m an SEO website copywriter working with established businesses in a variety of industries – from HR to music schools, accounting to landscape design. To get the best out of working with me, you’ll have existing customer data (like reviews, testimonials etc.) so we can use voice of customer research to help nail your new website.

Absolutely. I offer a separate 1:1 copy coaching service. This might be perfect for you if you’re a newer business or you’re keen to DIY so you can confidently write more of your own content down the track.

Yes, I love big website projects. Get in touch and tell me all about it.

Emma’s copywriting
has been invaluable.

Emma was an absolute delight to work with and did such a marvellous job of putting my business vision into words. My website copy now beautifully captures exactly what my music school is about. I would recommend Emma’s services to anyone wanting to gain clarity in their business and move forward with confidence and professionalism. Emma’s copywriting has been invaluable.


Want a website you can feel proud of?

Of course you do!

Tell me about your project