Melbourne website copywriter Emma McMillan

Let an experienced Melbourne website copywriter help you

When it comes to writing your new website copy, do any of these sound familiar?

  • If I only had the time and space to focus, like a week away without distractions, I’d definitely get it done.

  • It’s on my to-do list, so it’s absolutely happening. It’s just a matter of when.

  • I just don’t enjoy writing or editing. And it’s taking me so much time trying to get it right.

I’m going to go out on a limb here…

Is it time to get some help from a website copywriter? After all, it’s not a test. You don’t have to do it alone.

Imagine having a website you feel so proud of, you jump on social media to share it straight away.

You want a website that truly reflects your growing business and how you show up to serve others. And one that’s written in a way both humans and Google will love. Imagine the process of creating that website being enjoyable. Easy. Collaborative. It can be all of these things.

You see, in a way, it’s copy done for you. But it’s really done with you.

With a clear vision, timeline and process.


We’ll typically take the following journey together.


This starts with our in-depth briefing over Zoom where you give me the full picture of your business. Then I’ll get stuck into customer research, surveying and interviewing your customers, mining testimonials and reviews. Digging around for juicy nuggets that’ll make your copy pop. This is when the SEO keyword research magic happens too, if that’s in the game plan.

Checking in

We’ll check in with a phone call or Zoom chat to debrief the survey and research insights, plus any keyword research. I’ll get your eyes on a key messaging document to make sure we’re on the same page for the next exciting stage – the wordy bit.

Getting wordy

I’ll write the first draft of your copy, checking in with you along the way if needed. There are two rounds of collaborative revisions included to get your copy sounding just right.

Dot the i’s and cross the t’s

The copy’s all yours to pass on to your designer or developer. Don’t forget to let me know when you’re ready for a final proofread of your site before you hit publish.

The voice of customer data was so insightful and worth the extra expense

I’ve had patchy wording on my website for five years now and I was really looking for cohesive, strategic and professional sounding copy. I hadn’t hired a copywriter before but I felt safe and comforted throughout the process with Emma. It was both interesting and exciting being on the other end of a very professional service based provider with a lot of heart in her work. I thoroughly enjoyed everything that was delivered but the voice of customer data was SO INSIGHTFUL. It was worth the extra expense as it made such a huge difference – seeing how the language my clients use was worked into the copy.


Melbourne SEO website copywriter Emma Melbourne

Let me help you see the bigger picture

Small business life can be lonely. It’s way more fun to collaborate, connect and bounce ideas. So, let’s do this as a team. I’ll help you see your business in a new light, while you help me nail the details. We’ll work through all revisions together to make sure you’re comfortable with how the copy is progressing. Think of me as your masterful dot-to-dot-er, connecting threads and extracting a clear message for your audience.

Let’s, dare I say it, make copy fun again.

Website copywriting is perfect for:

  • Established business owners who’ve outgrown their early website copy.
  • Growing businesses whose message or offerings are evolving.
  • Business owners who want SEO-optimised content to get found online. 


A custom website may include the following:

  • Detailed briefing questionnaire + 1 hour Zoom with you

  • SEO keyword research including a custom report

  • Voice of customer research (including surveys, client interviews, review mining and insights report)

  • Key messaging document from the VOC research (it’s yours to keep and use for all your future copy)

  • Your website copy in copy deck format, just how your developer likes it

  • Up to 500 words of SEO-optimised copy per page

  • Titles and meta descriptions

  • 2 x rounds of collaborative amends including invitational copy review Zoom sessions

  • Professional proofreading

  • Final check of copy once loaded to your site

Your investment
Prices start from $3200 + GST for a 5-page website. 

Your questions, answered.

I’m glad you asked. I’m fully trained in SEO, so I know exactly how to optimise your website so it will actually get found online. SEO keyword research is also included in all custom website projects. I’ll be sure to explain all the ins and outs to you in language that makes sense – not tech gobbledygook. Promise. If you need a Melbourne website copywriter who understands SEO, don’t leave it to chance.

I’m an SEO website copywriter working with established service-based businesses in a variety of industries – from HR to music schools, accounting to landscape design, branding to insurance. To get the best out of working with me, you’ll already have a solid understanding of your brand and values. Existing customer data (like reviews and testimonials) is great so we can use powerful voice of customer to inform your new copy. Don’t have data yet or want more? Add VOC research to your project and I’ll organise a custom client survey and client interviews to gather everything we need.

Absolutely. I offer a done-with-you 1:1 copy coaching service. This might be perfect for you if you’re a newer business or you’re keen to upskill yourself so you can confidently write more of your own content down the track.

Yes, I love big website projects. Get in touch and tell me all about it.

I couldn’t have gotten the clarity of the message without your help

I wanted to refresh my website and knew I needed some help getting the words right. Having you talk to my clients (voice of customer research) was the most helpful part of this project. You were an objective source for my clients, which helped us get to the bottom of what actually matters to them. In terms of processes, you set timeframes and objectives (good) with consequences for not meeting those timeframes and objectives (also good). I couldn’t have gotten the clarity of the message without your help.


Want a website you can feel proud of?

Of course you do!

Tell me about your project