Step 1: The audit
At the time of booking, you’ll be asked to nominate five pages of your site for the audit, including the homepage. There’s also space to mention any particular concerns so I can keep them front of mind. While I use several great tools to help me, this audit is my eyes – and website expertise – on your site, plus practical, actionable recommendations. I prepare your audit in PDF format, including a series of checkboxes, plus comments for each area of focus (technical, content, UX, competitor analysis).
NOTE: Your audit will be delivered to your inbox in approx. 5 business days. You’ll be offered Zoom debrief times that give you a chance to prepare any questions before we meet.
Step 2: The debrief
We’ll meet on Zoom to debrief your audit (check your confirmation email for the meeting link). Over 45 minutes, you can ask any questions you like to clarify details or recommendations. If you’re using the audit as a ‘testing ground’, it’s a great opportunity for us to get to know one another.
Step 3: The ball’s in your court
Action the recommendations yourself, enlist a copywriter (your choice) or we can tackle it together in 1:1 copy coaching.