Supporting curious, collaborative individuals to write and communicate YOUR way

With so much of our lives and work online, it’s a great time to become a better writer. And not just if you’re a copy or content writer. We all need to write – in whatever role we’re in.

But, that’s easier said than done, right? 

  • Because you want the skills to write better
  • But they’re no good without the confidence to hit send or publish
  • Or without a clear brand message or tone of voice
  • And without a plan or strategy in place, you might just stay stuck
  • Which means you’re not building a connection – know, like and trust – with your audience.

See what I mean? It’s definitely not just about copy (which may be why that template didn’t quite work out like you hoped). And it’s definitely not for you if you’re looking for a quick fix.

When we work together, you’ll:

  • Uncover and address your writing blocks – as well as what inspires you
  • Get crystal clear on your message, audience and tone of voice 
  • Get actionable feedback on your writing and the tools you need to write better copy now and into the future.

If you’re really ready to become a better writer, let’s start the conversation.

Website copywriting services

Find the words to meaningfully connect, engage and convert

Right now you might feel this way about copywriting:

  • Lacking skills

    Copywriting feels like something only copywriters do – a bit of a dark art. You’re not sure of copywriting structures or processes (not to mention SEO and how it works!) – and even if you were, you’d struggle to apply them to your own context.

  • Unclear on your message

    Marketing feels impossible, as you’re not clear on your message, unique selling proposition or how to reflect your values in your writing. You don’t have content pillars or a plan so you’re posting things ad hoc that don’t resonate with your audience – and you’re not sure why.

  • Lacking confidence

    You’re convinced you’re ‘not a good writer’ and constantly second-guess yourself. You may find yourself deliberating over each word or hesitating each time you go to press ‘send’ or hit ‘publish’ online.

  • Just plain stuck

    You’re overwhelmed and over-complicating everything. You don’t yet have a system, strategies or good habits in place for creating and repurposing content. That means it’s back to the drawing board each time. Honestly, it feels easier just to avoid it.

  • Playing it safe

    You’re not connecting deeply with anyone because you’re trying to talk to everyone. Vanilla’s a great icecream flavour but you know it doesn’t build relationships, engage or convert an aligned audience. Calls-to-action for your brand either feel too salesy or they’re non-existent.

Everyone can write and communicate better – including you

1:1 copy coaching supports you to write with purpose and consistency, craft a message, layer tone of voice and develop effective writing habits.

Here’s what that looks like in practice:

  • Understand the how and why of copywriting

    We’ll start by introducing simple frameworks and structures for writing better copy. We’ll also explore content pillars and marketing themes that align with the values and mission of your brand. Develop your own templates and systems to help you replicate and repurpose your copy.

  • Feel heard, seen and understood

    I’ll lead you on a deep dive into voice of customer (VOC) – the most powerful way to develop key messages that resonate. Get clarity on your audience, the purpose of your copy and the nuances of each platform so your message connects and engages with the right people.

  • Boldly step into your way as a writer

    Say goodbye to the stories you’ve been telling yourself. Give yourself permission to get on with it – minus the overthinking! Discover simplicity, ease and self-kindness which builds confidence and trust in your work.

  • Plan and write with purpose and accountability

    First, we’ll put all ‘shoulds’ in the bin. Then we’ll explore strategies to write more efficiently and make copy feel like conversation. You’ll learn how to plan your content so it’s meaningful and strategic, not reactive. Warning: You may start to feel joyfully spontaneous about creating!

  • Engage and build genuine relationships

    Start engaging regularly with your audience about what you do, understanding when and how to sell in a way that feels good. Use copy as a way to share the boundaries and values of your business, attracting a community of aligned, like-minded clients, client retention and referrals.

Copy coaching is an inclusive space where my skills in teaching and copywriting intersect

  • You’re invited to show up as exactly who you are, with your unique challenges and writing style.

  • Our sessions are a space for reflection, question-asking, learning and building on what you already know.

  • You deserve the chance to experience writing from a place of confidence and joy to attract an aligned audience and build genuine connection.

If you’re a curious person who values collaboration, reflection, learning and taking action – you are in the right place.

Find out more about me and how I work

I have a greater sense of direction and focus now when I write.

I had a huge amount of writing to do in preparation for the launch of our new brand. I lacked confidence and direction, and it felt overwhelming to accomplish on my own. I now feel far more confident expressing myself through storytelling. I have a greater sense of direction and focus now when I write, thanks to some simple, yet highly effective tips and tricks Emma shared with me.

Before investing in coaching, the cost was definitely a consideration. Having now completed my first series of sessions with Emma, I feel that they were really great value for money. For the time it has saved me in the longer term, and the quality of the work I’ve now produced, it was money very well spent.


Here’s how it works

  • Let’s connect

    We’ll meet on Zoom first to get to know each other, explore your challenges and make sure we’re a good fit to work together.

  • Book your sessions

    I’ll send you the link to book and pay for your sessions (choose upfront or part payment) and we’re away.

  • Preparation and pre-work

    Complete your pre-coaching questionnaire so we can get the most out of our time together and I can tailor our sessions to suit your needs.

  • Tailored sessions

    Join me live on Zoom for each session – there’s no need to take notes. The first session is exploratory then we span the themes of copywriting skills, building confidence, connection and self-expression, and taking action – as they relate to YOUR unique situation.

  • Post-session 

    You’ll get a Zoom recording and written summary with notes, actions and resources within 48 hours via our shared Trello board.

  • Follow up

    You’ll receive calendar reminders about upcoming sessions. Contact me via our Trello board between sessions to review your progress or ask any questions. Following our final session, we’ll reconnect for 30 minutes to keep you moving forward.

website copywriting melbourne

This program is perfect for you if you are:

  • A current or aspiring small business owner
  • Leading a team
  • A member of a team.

Put it this way. If you need to write as part of your role – and most of us do – you can benefit from this program in so many ways.

Your inclusions:

3-month package

  • Pre-coaching questionnaire and self-assessment tool 
  • 90-minute exploration session on Zoom to unpack where you’re at and where you want to be
  • 5 x 60-minute laser-focused sessions on Zoom including a mix of coaching & co-writing
  • 1 x 30-minute post-program check-in session to maintain your momentum
  • Tried and tested tools and resources to support you with your writing skills and habits along the way e.g. website self-audit, content planning document
  • Zoom recordings and written session summaries with recommendations and actions
  • Email support between sessions.

6-month package

  • As above, with 10 x 60-minute laser-focused sessions on Zoom including a mix of coaching & co-writing.

Your investment

3-month package

$2400 + GST for Australian businesses

Paid upfront or via a payment plan – it’s up to you

6-month package

$4500 + GST for Australian businesses

Paid upfront or via a payment plan – it’s up to you

I can now write what I really want to say… you’re the person everyone should have in their team.

I knew I wanted to work with you Emma, to share with someone who is not in the business. I just had to block out time for it. I found your feedback and explanation of the reasons behind it the most helpful part of the coaching process. As a copy coach, you really care, your comments were always on point and you’re curious. After sharing openly with you and not holding back, I can now write what I really want to say. You’re amazing at what you do, Emma. You’re the person everyone should have in their team. Thanks for everything.


Want to write and communicate your way?

Let’s see if we’re a good fit to work together.