Empowering you with skills and confidence to write website or thought leadership copy that connects with your audience and sounds like you.

I love helping small business owners like you structure and articulate your website copy and ideas.⁠ Because here’s the thing. It’s bloody hard to write about yourself. Even copywriters find their About page tricky, striking a balance between sharing your story and offering value, while taking care not to big-note yourself.⁠

That’s why it can be helpful to have an objective someone (*puts hand up*) to help you tease out what’s in your brain and formulate it so it speaks to your audience, all while following copywriting best practices.⁠ ⁠Think of it as a collaborative copywriting service.

book a discovery call
Website copywriting services

Let me help you see the bigger picture

Small business life can be lonely. When it comes to your website, it’s way more fun to collaborate, connect and bounce ideas. So, let’s do this as a team. I’ll help you see your business in a new light, while you help me nail the details. We’ll co-write and test ideas real time to make sure you’re comfortable with how the copy is progressing.

Think of me as your masterful dot-to-dot-er, connecting threads and extracting a clear message for your audience.

With 1:1 copy coaching, you’ll have access to:

  • The guidance you need to evolve your tone of voice and key brand messages and write audience-focused copy, so you can feel proud of how you’re showing up online.

  • An experienced copywriter – and former English teacher – on hand for 1:1 support, plus access to a wealth of copywriting processes, advice, strategies, tips and structures.
  • The lowdown on SEO best practices, all delivered in plain language to help you write copy that gets found – while understanding WHY.

Copy coaching is an inclusive, intimidation-free space where my skills in teaching and copywriting intersect, and I have a special place in my heart – and calendar – for it.

You’re invited to show up as exactly who you are, with your own unique challenges and writing style. Our sessions are a safe space for question-asking, nutting things out, learning and building on what you already know. I want you to have the chance to experience writing about your business from a place of authenticity and joy – one that speaks to your audience and helps you build genuine connection.

Whether you’re writing copy for a new or established business, if you want to feel empowered – you are in the right place.

I have a greater sense of direction and focus now when I write.

I had a huge amount of writing to do in preparation for the launch of our new brand. I lacked confidence and direction, and it felt overwhelming to accomplish on my own. I now feel far more confident expressing myself through storytelling. I have a greater sense of direction and focus now when I write, thanks to some simple, yet highly effective tips and tricks Emma shared with me.

Before investing in coaching, the cost was definitely a consideration. Having now completed my first series of sessions with Emma, I feel that they were really great value for money. For the time it has saved me in the longer term, and the quality of the work I’ve now produced, it was money very well spent.


Here’s how 1:1 copy coaching works

  • Book a call if you’d love to ask any questions or make sure we’re a good fit (NOTE: While many clients book 1:1 coaching for website copy, we can tailor our sessions for the kind of copy that suits you)

  • When you’re ready, book your copy coaching series below to get the ball rolling (woohoo, you’re on your way!)
  • Complete your pre-coaching questionnaire so we can get the most out of our time together – make sure to share your draft copy in time for your first session

  • Join me live on Zoom for each session – no need to take notes
  • After each session, you’ll get a recording and written summary with notes, actions and resources, plus email access for any lingering questions.
website copywriting melbourne

A copy coaching series is perfect for small business owners who:

  • Want to get super clear on their USP and messaging and finalise their website copy
  • Crave regular accountability and specific feedback so they can take action between sessions
  • Want to write better copy in their own authentic voice – with the courage to hit publish.

Your inclusions:

  • Pre-coaching briefing questionnaire
  • 4 x 60-minute live co-writing sessions
  • Recordings and written session summaries
  • Unlimited email support between sessions.

Your investment

1:1 Copy coaching series
(4 x 60-minute sessions plus email support)

$330 inc. GST for Aus businesses x 4
($1320 inc. GST for Australian businesses)
Paid as a subscription

Book now

Want to chat before signing up? Book a discovery call >

I now have so much more clarity and confidence to hit publish.

Wow! Amazing what Emma can do with my content in an hour’s copy coaching session. I was happy with my website design service page but wanted some expert eyes to review my main messages. And Emma did that plus so much more. Watching her in action was inspiring and I’m sure I said, “That’s it! That’s what I want to say!”, A LOT. I now have so much more clarity and confidence to hit publish with this website page. And I just know it’s going to land well with my ideal clients. Thank you, Emma!


Want to share content you feel proud of?

Of course you do! Let’s get started.