The done-for-you website copywriting process
Once you’ve paid your commencement invoice, we’ll kick things off with an in-depth briefing over Zoom where I’ll uncover a complete picture of your business. Don’t be surprised if you get to know your business even better through this process – it happens! Perhaps I should call it a business clarity session…
I’ll get stuck into customer research, mining testimonials and reviews (and surveying/interviewing your customers if you’ve selected that option) for customer language that’ll make your copy pop. This is when SEO keyword research happens if that’s in the plan.
Copywriting & collaborative revisions
I’ll write the first draft of your copy, checking in with you along the way if needed. Once you’ve had a chance to review it, we’ll meet on Zoom chat to debrief your feedback and amends to make sure we’re on the same page. There are two further rounds of revisions included so your final copy sounds just right. Any questions and I’m just an email away.
Dot the i’s and cross the t’s
Once you’ve finalised payment, the copy’s all yours to pass on to your designer or developer. Don’t forget to let me know when you’re ready for a final proofread of your site. In the meantime, I’ll pop into your inbox with a feedback questionnaire to get your thoughts on the process of working together.